Vintage American Matchbook advertising The Rainbow Room in New York City (inner)
The Rainbow Room is a fine-dining restaurant and event space previously run by the Cipriani family on the 65th floor of 30 Rockefeller Plaza in New York City. Opened in 1934, it was the first restaurant to be located in a high-rise building and remained the highest elevated restaurant in the United States for decades. ---- A matchbook is a small paperboard folder (matchcover) enclosing a quantity of matches and having a coarse striking surface on the exterior. The folder is opened to access the matches, which are attached in a comb-like arrangement and must be torn away before use in contrast to a matchbox where the matches are loosely packed in the interior tray. The exterior of the matchcover is usually imprinted with a producer's logo, often with artistic decorations, or serves as an advertising/promotional medium for the undertaking by which it is sold or given away. The ease of making matchcovers of different shapes also made them quite a popular cheap promotional item or anniversary souvenir. Collecting of matchboxes, matchbooks, match labels and other match-related items is called phillumeny.
Size: 3744px × 5616px
Photo credit: © Some Wonderful Old Things / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: advertising, adverts, american, antique, book, brand, branding, brands, british, center, city, collectables, collectible, cover, covers, famous, fifties, front, marketing, match, matchbook, matchbooks, matchcover, matchcovers, matches, open, phillumeny, rainbow, restaurant, retro, rockefeller, room, sherwood, sixties, tobacciana, unused, view, vintage, york
