. Florists' review [microform]. Floriculture. WAYS TO TELL THE PUBLIC. Many florists, t'sj)c'(i:illy Ihose in the larfjcr cities, feel tliiit they are de- barred from tlie use of n('\vsj)a])er space because of their location outside the business center. It may bo true that when a fiorist is so h)cated as to l)e out of ])ersonal reach of more tliaii a frac- tion of the city's population, the use of space in a newspaper of general cir- culation will be more expensive than it is effective, though there are means of overcoming such difficulties. In the first place, a florist whose location is outs
. Florists' review [microform]. Floriculture. WAYS TO TELL THE PUBLIC. Many florists, t'sj)c'(i:illy Ihose in the larfjcr cities, feel tliiit they are de- barred from tlie use of n('\vsj)a])er space because of their location outside the business center. It may bo true that when a fiorist is so h)cated as to l)e out of ])ersonal reach of more tliaii a frac- tion of the city's population, the use of space in a newspaper of general cir- culation will be more expensive than it is effective, though there are means of overcoming such difficulties. In the first place, a florist whose location is outside the business center is outside the high-rent district. The saving in rent sliould in part be devoted to ad- ditional publicity. Another part of the saving should be employed for superior delivery service and adequate telephone service. Combining publicity with good telephone service and efficient delivery service, the florist located in a low-rent residence district can maintain a large volume of sales and hold a distinct ad- vantage. But there are newspapers of localized circulation even in the cities. These are used to good purpose by many flo- rists. In most cases these ]iapers are closely read because of the local, per- son.'il character of the matter printed. They afford au excellent means for a florist to read) the peo])le of his own locality and to do it at small cost. As au example of such advertising, see the advertisement of A. 11. ICvans, of Detroit, rejiroduced on this pa^e in much re<lnced size. !Mr. Evans is lo- cated in one of the hij;li class resideiu-e districts of liis city and he uses the local sectional weekly paper to good advantage. DRUMMING UP FALL BUSINESS. In the south and west, where dis- tances are great and florists few, as compared with the more thickly settled section of our country in the east, the agency business is cirricd to an exten- sive sale. When a concern operates a considerable amount of glass and has large (|uantiti(>s of flowe
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
