. Florists' review [microform]. Floriculture. ,rm/ wmm mm. FUSSING UP THE xt xt AUTUMN WINDOW Now that the dog days are done, the duck pond and water wheel, that have proved so magnetic during the summer, must he replaced iy a sea- sonable decoration for autumn. Suggestions of harvest and plenty are most likely to cause the passer-hy to loosen his grip on his pockethook. witmi UMMEE ia gone, the weather man says. The rest of us did not know it had been iiere; it seemed like alternate doses of March and April. But y^~\ with the passing of the Ci^ $^ straw hat and the sport ^^==J\ shirt from the
. Florists' review [microform]. Floriculture. ,rm/ wmm mm. FUSSING UP THE xt xt AUTUMN WINDOW Now that the dog days are done, the duck pond and water wheel, that have proved so magnetic during the summer, must he replaced iy a sea- sonable decoration for autumn. Suggestions of harvest and plenty are most likely to cause the passer-hy to loosen his grip on his pockethook. witmi UMMEE ia gone, the weather man says. The rest of us did not know it had been iiere; it seemed like alternate doses of March and April. But y^~\ with the passing of the Ci^ $^ straw hat and the sport ^^==J\ shirt from the male head and bosom, and of the furs from the female shoulders, we recog- nized that autumn had come. With the apparel above mentioned, passed also the florist's summer window, of duck ponds, brooks, waterfalls and other sug- gestions of coolness. Its season is past. The window artist turns his attention to appropriate and attractive decora- tions for fall. A Matter of Money. At this time his task is not merely a matter of filling the window with a pleasing display. If he does only that, he has lost sight of his present opportu- nity. The retailer's window, if it has drawing power, may prove a matter of dollars and cents to the proprietor by reminding the passers-by of the oppor- tunity of partially continuing the de- parted pleasures of summer by means of greenhouse flowers. "While the impres- sion of the beauty and pleasantness lent the dining table and drawing room by the flowers from the gar- den is still strong in the housewife's mind, the florist may the more easily win a cus- tomer through sug- gesting a continuance of those decorations with greenhouse flow- ers. The growth of the flower trade must come, in the main, through the more ex- tensive use of flowers in everyday life. There is a limit to the amount of busi- ness a store of a giv- en size can handle for a special day, but there is no restriction to a store's capacity to care for daily trade, for it may ex-
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
