. Florists' review [microform]. Floriculture. April 20, 1«22 The Florists^ Review 27. Such a Bon Voyage Creation, One of Max Schling's, Should Not Fail of Its Destination for Want of Care. Till' price list of pot plants was run four or five clays before and the price list of cut flowers immediately before tlie holi- day. Newspaper Campaign. The newspaper adTcrtising is dcsigneil in a most careful way. A definite series of advertisements are prepared in an- ticipation of the holiday and then in- serted in a certain order. For instance, at Christmas a small space, five or six inches, is used to
. Florists' review [microform]. Floriculture. April 20, 1«22 The Florists^ Review 27. Such a Bon Voyage Creation, One of Max Schling's, Should Not Fail of Its Destination for Want of Care. Till' price list of pot plants was run four or five clays before and the price list of cut flowers immediately before tlie holi- day. Newspaper Campaign. The newspaper adTcrtising is dcsigneil in a most careful way. A definite series of advertisements are prepared in an- ticipation of the holiday and then in- serted in a certain order. For instance, at Christmas a small space, five or six inches, is used to advertise Christmas trees, about December 12 to This is followed by an advertisement a couple of inches larger, which quotes prices on ofiferinj;s of wreaths of various kinds. This is succeeded by a still larger adver- tisement, featuring plants, prices being quoted on the various ofiferings for the holiday. In turn succeeds the advertise- ment of cut flowers, which appears im- mediately preceding Christmas. The newspa[)er ad^Tertising for the holidays is particularly devoted to quotations of prices of the special items under adver- tisements for that occasion. Little is contained in them in the way of general talk aside from the headings, which are inclined to be brief. "Specials for Decoration Day," heads a price list of wheat sheaves, magnolia wreaths, galax wreaths, cape jasmines and plants. "Your Table, Your Friend's Table Will Not Be Complete Without Our Beautiful Flowers," heads a price list for Thanks- giving day. Holiday Folders. At holiday time, also, folders jne sent out to those on the firm's books. Some of these are the forms prejiared by tlie advertising services catering to this trade, done in colors; others are prepared under the direction of (Jeorge H. Ban- croft, who, though the duties of general manager rest upon his shoulders, gives his personal attention to all the firm's .idvertising. This Easter a particularly neat and attractive
Size: 1799px × 1388px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
