Electrical news and engineering . d selected onetype of machine which he found had sold very well in hisneighborhood. A consultation with his supply house re-sulted in their co-operation, and he was able to count ontheir assistance all through the campaign. A popular priced installment plan was then worked was able to offer a price of $ on this machine, andsell it on a .$ cash payment with the balance in twelvemonthly installments. These were the features of the campaign:— (1) Plenty of snappy advertising. (2) Popular prices. (3) Easy terms. (4) Intensive selling. The result o
Electrical news and engineering . d selected onetype of machine which he found had sold very well in hisneighborhood. A consultation with his supply house re-sulted in their co-operation, and he was able to count ontheir assistance all through the campaign. A popular priced installment plan was then worked was able to offer a price of $ on this machine, andsell it on a .$ cash payment with the balance in twelvemonthly installments. These were the features of the campaign:— (1) Plenty of snappy advertising. (2) Popular prices. (3) Easy terms. (4) Intensive selling. The result of the campaign was the sale of threehundred washers in one month. The installment plan out-lined above proved a great drawing card, and a surprisingnumber of washers was placed in homes where it is generallyconsidered difficult to sell a machine. THE ELECTRICAL NEWS FACTORYMODERN AND||;|JUPTDDATE AN EFFICItNTPRODUCT I A GIGANTICNATIONALADVERTISINGCAMPAIGN UNIVfRiALNEED MANY RCRRfSENTATIVElDEALERS J HIGH GPADrSALES ORG-ANIZATION. The Bridge as Strongas Its Weakest Link
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Keywords: ., bo, bookcentury1800, bookdecade1890, bookidelectricalnewsen31donm
