. Cranberries; : the national cranberry magazine. Cranberries. fidit> ISSUE OF FEBRUARY 1963 VOL 27 - NO. 10. XiH' ^â OOHAtCMMOar^^ THE MARKETING ORDER AND OCEAN SPRAY It seems true, it is too early to completly evaluate the effect of the marketing order upon the individual grower or the industry as a whole. It now seems as if some posi- tive results may be indicated as well as some negative ones. The 1962 crop, all but a record one, sold in the fresh market on a stable and slightly rising price. Was this due, at least in part to, the order? Would there have been this stable market
. Cranberries; : the national cranberry magazine. Cranberries. fidit> ISSUE OF FEBRUARY 1963 VOL 27 - NO. 10. XiH' ^â OOHAtCMMOar^^ THE MARKETING ORDER AND OCEAN SPRAY It seems true, it is too early to completly evaluate the effect of the marketing order upon the individual grower or the industry as a whole. It now seems as if some posi- tive results may be indicated as well as some negative ones. The 1962 crop, all but a record one, sold in the fresh market on a stable and slightly rising price. Was this due, at least in part to, the order? Would there have been this stable market without it, in view of the big crop? We don't know, and in fact, we are inclined to go along with the opinion it will take another crop, or two seasons, to really be sure either way. After all the vital question is "does it benefit the average grower and the industry as a whole?" This is a vehicle designed for the grower, not the handler of fresh berries or the processor. The cranberry industry is most unusual in its make-up in that Ocean Spray is such a dominant part. But it is today a fact that about 85 percent of production has chosen that co-op for its marketing outlet. It is all but bound to dominate in many ways; for instance, we get here, at Cranberries Magazine, more news from Ocean Spray than from independents, although we try to get more news of their activities from them. At cranberry meetings there are often Ocean Spray members speaking as such, seldom independents. Ocean Spray has four members on the Cranberry Marketing Order Committee. On the Cranberry Institute, there are, at the moment, three from each group as direc- tors, last year there were four indepen- dents. We feel these units do at least offer a **forum" where both groups may express their views, and one "side" or the other may happen in a particular instance to have the "better ; ANOTHER MARKETING ORDER? To return to the Marketing Order, it is interesting that W
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