. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORiST A FI«AG OF ASTEBS. As long as patriotism and the many occasions founded on that national sen- timent remain inherent, flags will be popular and flags in flowers will be in demand as those occasions arise. Be- tailers who receive orders for floral flags may be helped by the illustration on this page. George Bros. & Co., New Kensington, Pa., made the flag of asters, which, by the way, are fine for this purpose be- cause of their quantity and consequent low price and because all the
. Florists' review [microform]. Floriculture. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORiST A FI«AG OF ASTEBS. As long as patriotism and the many occasions founded on that national sen- timent remain inherent, flags will be popular and flags in flowers will be in demand as those occasions arise. Be- tailers who receive orders for floral flags may be helped by the illustration on this page. George Bros. & Co., New Kensington, Pa., made the flag of asters, which, by the way, are fine for this purpose be- cause of their quantity and consequent low price and because all the colors needed can be obtained in these flowers. The flag in this illustration is 4x6 feet and contains approximately 5,000 asters. Made on a Saturday, it was still in good condition the following Tuesday. It was made as a window display and created a considerable amount of favorable com- ment. WINDOW'S COST ITS SALABY. We should like to have you give us some information on advertising. For instance, let us take these figures: If a store is doing $45,000 worth of business in a year, what per cent of it do you think the firm should spend on adver- tising! Also, will you give us the rating on a store doing $75,000 worth of busi- ness? Do you include the expense of decorating your window in the amount that you use for advertising? M. F. C—Utah. tising should always be at least five per cent; only where a chain of stores is concerned, the percentage can be de- creased considerably, if all the stores are advertised under a like name. The window decorating should not be charged against advertising. It should be charged to selling expense, consider- ing that your window is a salesman and that whatever your window eats is sal- ary you are paying for selling the goods. It is up to you to train your window so that it will be a good salesman and sat- isfied with a small salary. Max Schling. SYSTEM FOB CHBISTMAS. What system do the larger retail • stores use in handling Christmas orde
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
