. Florists' review [microform]. Floriculture. May 11, 191G. The Florists^ Review 15 tuurant and caters especially to transi- ent trade. The Orchid, as it is famil- iarly known, has been under the man- agement of Miss Violet Rose during th(! last season, a management that, from the smiling appearance of the place and the lady, has given excellent satis- faction. Phil. SMALL'S NEW NEW YORK STORE. J. H. Small & Sons, for twenty-four years on Broadway, have just completed the remodeling of the old Vanderbilt property at Fifty-second street and Madison avenue, which they liave con- verted into
. Florists' review [microform]. Floriculture. May 11, 191G. The Florists^ Review 15 tuurant and caters especially to transi- ent trade. The Orchid, as it is famil- iarly known, has been under the man- agement of Miss Violet Rose during th(! last season, a management that, from the smiling appearance of the place and the lady, has given excellent satis- faction. Phil. SMALL'S NEW NEW YORK STORE. J. H. Small & Sons, for twenty-four years on Broadway, have just completed the remodeling of the old Vanderbilt property at Fifty-second street and Madison avenue, which they liave con- verted into one of the finest flower stores in America. The accompanyiiij;- illustrations are reproduced from i)hoto- graphs made a few days ago, at the time of the opening. The idea is to maintain the semblance of a miniature sunken garden rather than the appearance of a typical sales room. In the center of the room there is an Italian art fountain. On the Madison avenue front there is an ex- quisite reception and writing room. A mezzanine gallery affords an oppor- tunity to look down upon the garden, while a broad stairway leading uj) to a porch-like ell'ect, with doors and windows, represents the exterior of a dwelling, and makes the garden seem as real as if it were outdoors. In one of the illustrations J. Ileniy Small, of Washington, is seen, witii C. Albert Small, the partner resident in Kew York. J. H. Small, 3d, recently has joined the firm, after two years spent in Europe following completion of the course at Cornell. Landscapi' gardening is his specialty and Small & Sons now will develop this department of the business, making it one of the leading features. J. H. Small, 1st, established the busi- ness in Washington in 1855. The New York branch was started almost a quar- ter of a century ago. The firm has been for years widely known, especially for its decorations; it has done six inaugural balls, as well as many other famous ones. That Small & Sons never ilo anytliiiig b
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
