. Florists' review [microform]. Floriculture. AVE florists been conscious Mof the rapid advance made by their trade of late years? I've often wondered if they have," remarked a customer to a ~ ^ A florist the other day. Ex- (TvJ't^ plaining that his particu- —11 far business had made him observant of all kinds of retail establishments for many years, he added, "It's not the publicity they've had from their slogan that I mean. That is altogether recent. Tliere has been in the last decade, however, a conspicuous improvement in florists' stores and in their methods of business. Today, I
. Florists' review [microform]. Floriculture. AVE florists been conscious Mof the rapid advance made by their trade of late years? I've often wondered if they have," remarked a customer to a ~ ^ A florist the other day. Ex- (TvJ't^ plaining that his particu- —11 far business had made him observant of all kinds of retail establishments for many years, he added, "It's not the publicity they've had from their slogan that I mean. That is altogether recent. Tliere has been in the last decade, however, a conspicuous improvement in florists' stores and in their methods of business. Today, I should say, no retail shops are finer than some flower shops I've been in. Not all of them, of course; there are leaders and laggards in every pro- fession as in every procession. The leaders among florists' stores, liowever, surpass the leaders in other retail establish- ments. Some of your fashionable flower shops are the last word in store archi- ; Leaders. Have florists noted it? Or does the fact only come to our minds when an outsider calls our attention to it 7 When he has done so, a little reflection con- vinces us that he is right. One would not here name those retail flower stores which stand out conspicuous- ly in the various cities of the country; such a list would be invidious. Florists who travel to conventions, if not elsewhere, however, re- call those stores whose appearance has given them cause for ad- miration. The number is becoming larger, for others of the trade are seeing and pondering the success of those shops, and quite fre- quently a trade visitor goes home afterwards to spruce up his place a bit, even though his town is not large enough to warrant the outlay for such a store as he has seen in the city. Progress. The result has been, as the florist's patron remarked, a notable advance in the trade. This, one believes, is only one phase of our progress. It is one, however, that carries much in the way of prestige to the public, which is n
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
