The Kodak Salesman . alens. Cleaning Lenses tells theright way. Dr. Alees most instructive seriescontinues in this issue. Photographing Spring Foliageand a timely article on developmentare also included in this number. Window Promises There are few things more inter-esting than shop windows and theitrelation to the shops behind them,savs a writer in the Youths Com-panion. But in every city and everytown there are shops by the hun-dreds, the windows of which are soovercrowded that the passerby re-ceives no clear impression of any-thing except confusion. There areold-time conservative shops whos
The Kodak Salesman . alens. Cleaning Lenses tells theright way. Dr. Alees most instructive seriescontinues in this issue. Photographing Spring Foliageand a timely article on developmentare also included in this number. Window Promises There are few things more inter-esting than shop windows and theitrelation to the shops behind them,savs a writer in the Youths Com-panion. But in every city and everytown there are shops by the hun-dreds, the windows of which are soovercrowded that the passerby re-ceives no clear impression of any-thing except confusion. There areold-time conservative shops whosewindows are sober, yet interesting:there are shops that aim at the start-ling, or the curious, or the original:there are shops the windows ofwhich promise a variety of qualitythat the stock inside does hot conservative shops that carry agood stock, but that take smallpains to display it in their windows,may keep their old customers, butthey do not make new ones. Win-dow promises must be kept. KODAK SALESMAN. Ten Minuteswith the Boss O AM, I wonder how many of thei3 boys here ever give a thoughtto our competitors and their stores. By that I mean why do theircustomers trade with them insteadof with us. We cant expect to doall the business in our line, but weare always hoping and planning todo more, and so are our competi-tors. The natural growth of the townand the persistency with which theKodak line is advertised has ofcourse a great deal to do with theincrease our business has shownfrom year to year. But just the same I am neversatisfied; when I am satisfied, Sam,I am going to go out of business,because then there wont be any funin it. Some customers trade with aparticular store because of its con-venience, while others will go a con-siderable distance out of the way,and pass other stores handling thesame line to do their trading. Trading with some particularstore becomes a habit with most ofus, and so for this reason we areable to retain a high percentage ofour regul
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