. Florists' review [microform]. Floriculture. 8ESVI0E FOB SALE. And Flowras 'with It. One of the leading retailers in the trade was pointing out the tremendous contrast between prices twenty-five ^ears ago and those charged today. According to this retailer, prices in '98 varied according to demand; holi- "day prices were proportionately high, Just as they are today. But today the everyday prices surpass \he special prices of yesteryear. Why is thist one asks. What has so strength- ened the demand f Some say '' coopera- tion"; some say "increased eflSciency"; some say "
. Florists' review [microform]. Floriculture. 8ESVI0E FOB SALE. And Flowras 'with It. One of the leading retailers in the trade was pointing out the tremendous contrast between prices twenty-five ^ears ago and those charged today. According to this retailer, prices in '98 varied according to demand; holi- "day prices were proportionately high, Just as they are today. But today the everyday prices surpass \he special prices of yesteryear. Why is thist one asks. What has so strength- ened the demand f Some say '' coopera- tion"; some say "increased eflSciency"; some say "change in the public ; And they are all correct. The latter is the result of the former two. The pub- lic has learned to love flowers and the public is still in the primary classes, be- cause there is much in which they are to be educated. Twenty-five years ago if you looked into a daily paper, the chances are that you would see no florist's advertisement. Five years ago few advertisements were running. Today, one sees florists' ad- vertisements daily. Whyt Beating Back the Overhead. The retailer understands and is com- ing more and more to understand that the only way he can control the over- head is to increase his volume of busi- ness. How is he to do thisf He must talk it to the people. His flowers can. ^hejh//i/uwn "f JhtUmertLl jen)ice TU Ktmtl ml Altim U mm *-tlMlm l^mmdM m m> ffirf i; tl T I miwim mmd I nil! M« p<*n• Uu U> •irk .' • mmmtm; « W lk« «*rruiiM •/ m Umt aarfarW tkrmmtk mmd» /?.??Ml /mr amfmrimr flmnt. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Chicago : Florists' Pub. Co
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
