. The American florist : a weekly journal for the trade. Floriculture; Florists. 1088 The American Florist. June 77, that was what one was licensed to do in an advertisement. He went to an- other agency and placed the business with them. For two years they have been running "hot air" advertisements of the most virulent type. Yesterday that same man walked into the oiEce and said his company is now ready to do business with us, based on our original proposal. The "hot air" hadn't paid. This incident illustrates in a nutshell the advertising situation of today. Exaggerations
. The American florist : a weekly journal for the trade. Floriculture; Florists. 1088 The American Florist. June 77, that was what one was licensed to do in an advertisement. He went to an- other agency and placed the business with them. For two years they have been running "hot air" advertisements of the most virulent type. Yesterday that same man walked into the oiEce and said his company is now ready to do business with us, based on our original proposal. The "hot air" hadn't paid. This incident illustrates in a nutshell the advertising situation of today. Exaggerations must go. The truth, only, pays. Last week I was standing on the corner of Twenty-eighth street, talking to one of your prosperous commission men, when one of the "has beens" passed along. I remarked, "Brown isn't the man he used to be, is he?" To which our friend replied. "No, and he never ; Advertising—real adver- tising—never was anything but telling the truth. It never was a mystic some- thing, into the hopper of which we could pour a few plugged dollars, and get a bag of golden coins at the other end. It never was a gamble. It never was one of the necessary evils that the publishers' fiends incarnate schem- ed up to harass business men and en- trap their hard-earned coin. But it is the biggest, strongest factor in busi- ness today. Next to money—it is the most essential. Science records things; but advertising makes things live. Elbert Hubbard in one of his recent preachments on the red blood in ad- vertising says : "The reputation that endures, or the institution that lasts, is the one that is properly advertised. But of all ambassadors of advertising and b(5sses of press bureauism none equals Moses, who lived fifteen centu- ries before Christ. Moses wrote the first five books of the Bible, and this ac- count includes a record of the author'fe romantic birth and of his serene and dignified death. Moses is the central figure in t
Size: 1381px × 1810px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
