Canadian grocer July-December 1903 . a Sauce that is a sell er BrandsAl Sauce a fine tonic and digestive. You handle other sauces no doubt, but for a real Al RapidSeller and, once introduced, will hold your trade, BrandsAl SAUCE has no equal. A post card will bring you a sample and terms, byaddressing I. S. WOTHERSPOON,204 Board of Trade Bldgs, Montreal. SOLE nANUFACTURERS BRAND & CO., Limited, MAYFA18, LONDON, ENfi. England leads the world in MALT VINEGARS rid Grimbles PURE MALT. B RAN D. Vinegar Heads the : LONDON, England Agent—Mr. I. S. WOTHERSPOON, Board of Trade Bldgs. HONTRE
Canadian grocer July-December 1903 . a Sauce that is a sell er BrandsAl Sauce a fine tonic and digestive. You handle other sauces no doubt, but for a real Al RapidSeller and, once introduced, will hold your trade, BrandsAl SAUCE has no equal. A post card will bring you a sample and terms, byaddressing I. S. WOTHERSPOON,204 Board of Trade Bldgs, Montreal. SOLE nANUFACTURERS BRAND & CO., Limited, MAYFA18, LONDON, ENfi. England leads the world in MALT VINEGARS rid Grimbles PURE MALT. B RAN D. Vinegar Heads the : LONDON, England Agent—Mr. I. S. WOTHERSPOON, Board of Trade Bldgs. HONTREAL. 53 The Canadian Grocer DEPARTMENT OF ADVERTISINGSUGGESTION AND CRITICISM NOTE—Herein are discussed the principles and practice of advertising. Subscribers are invited to send Mr. Lydiatt specimensof their newspapei and other advertising, for the purpose of review iu this department. Address care of Department of Advertis-ing, The Canadian Gkoikk. Edited by W. ArthurLydiatt, TORONTO. The Results You Get Out of an Ad. Depend Largely on What You Put In it. CONTINUING the remarks ondisplay in last weeks issue ; itis very hard for a man who isnot throughly familiar withtype and its practical uses, whohas not studied the value of contrast, todo anything exceptional in the way of dis-playing his ads. • This is a very good reason why heshould not try. If you could see some of the copy thenewspaper compositors get, youd wonderhow they made any kind of an ad. out ofit at a
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