. Florists' review [microform]. Floriculture. Mat 2, 1912. The Weekly Florists' Review* 9 a^U^ '?^'?%.<#%.W%.W%.^»%.<<%.<<%.<^%.<<%.'<%.'*^-fe^»>-fer»>^ THE BETAILEBS GET BEADY. Ordering Plenty of Stock. Since last week's issue of The Ee- view reached the trade, wholesale flo- rists all over the country have had a steadily increasing number of inquiries and orders for special supplies for Mothers' day, May 12. It is apparent that the retail florists everywhere are jiieparing for a greatly increased de- mand, excellent as was the business for Mothers' day last y
. Florists' review [microform]. Floriculture. Mat 2, 1912. The Weekly Florists' Review* 9 a^U^ '?^'?%.<#%.W%.W%.^»%.<<%.<<%.<^%.<<%.'<%.'*^-fe^»>-fer»>^ THE BETAILEBS GET BEADY. Ordering Plenty of Stock. Since last week's issue of The Ee- view reached the trade, wholesale flo- rists all over the country have had a steadily increasing number of inquiries and orders for special supplies for Mothers' day, May 12. It is apparent that the retail florists everywhere are jiieparing for a greatly increased de- mand, excellent as was the business for Mothers' day last year. It is right and proper that retailers should assure themselves of adequate supplies for this, the same as for other special flower days. But one thing should not be overlooked: Mothers' day is not an old and well established flower day, like Easter or Decoration (lay; Mothers' day is in its infancy, so to speak, and the public, proverbially short-minded, may forget "to honor the best mother who ever lived—your own," unless reminded of it. Don't Let Them Forget. He is either a venturesome or a short-sighted retailer who stocks up heavily for Mothers' day and does nothing to bring the day to public notice. The Mothers' day advertising done last year will bear fruit again this season, but don't trust to that. Em- ploy whatever form of advertising you have found best suited to your local needs, but by all means do something to bring Mothers' day to the attention of your customers. The best way to boost Mothers' day is to advertise it in the daily papers. A lot of mayors and governors have issued proclamations, but a good many of them have neglected to mention the wearing of flowers, or their use in Mothers' day decorations. That is up to the florists. If your ingenuity is equal to a special Mothers' day win- dow decoration, put it on, but at least get some nicely lettered display cards for your window. Push Colored Flowers. The momentum gained in the last couple
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