Canadian grocer January-June 1910 . se an opportunity andheres where I think some retailers areslow. They never waken up to push aline of goods until the psychologicalmoment has passed—they wait for thedemand, even before they get the the demand comes they cannotsupply it and the trade goes elsewhere,perhaps to the catalogue house. Retailers should study to understandtheir customers better; to know theirtastes and anticipate their wants andto be prepared to supply them at thesame time if not before the mail orderhouse. This is one of the reasons why thelatter gets considerable prest
Canadian grocer January-June 1910 . se an opportunity andheres where I think some retailers areslow. They never waken up to push aline of goods until the psychologicalmoment has passed—they wait for thedemand, even before they get the the demand comes they cannotsupply it and the trade goes elsewhere,perhaps to the catalogue house. Retailers should study to understandtheir customers better; to know theirtastes and anticipate their wants andto be prepared to supply them at thesame time if not before the mail orderhouse. This is one of the reasons why thelatter gets considerable prestige — itsheads are bright men with forethoughtand they strike at the right time. I hate to hear a retailer telling hiscustomers that he cannot understandwhy the catalogue house can sell socheaply or do this or that. It onlymeans the probability of a lost customer. Let retailers get out and learn fromthe big houses and do business in a waythat there will be no guessing and theywill lose little trade. Things Travelers Shouldnt Do. The Too-Familiar traveler who slaps the unsuspecting grocer on the backis not appreciated. While few of this class remain yet there are some whostill adhere to this practice. 129 Scientific Delivery
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