. Florists' review [microform]. Floriculture. are usually brought into the houses either in the manure or in the soil.' W. H. T. ODCN LCITEI^^"' READEUB GUM AND FLOWERS. Two million dollars annually is spent to advertise Spearmint gum. This money sells five hundred million packages, making the cost of % of a cent per package for advertising. Now, if the net profit is only one-half of, the ad- vertising cost, it's a nice little best egg for one firm to enjoy annually—don't you think so? Such an output and such a profit is not possible without the aid of advertising. Now, there are about 20
. Florists' review [microform]. Floriculture. are usually brought into the houses either in the manure or in the soil.' W. H. T. ODCN LCITEI^^"' READEUB GUM AND FLOWERS. Two million dollars annually is spent to advertise Spearmint gum. This money sells five hundred million packages, making the cost of % of a cent per package for advertising. Now, if the net profit is only one-half of, the ad- vertising cost, it's a nice little best egg for one firm to enjoy annually—don't you think so? Such an output and such a profit is not possible without the aid of advertising. Now, there are about 20,000 florists in America and if everyone should con- tribute $100 per annum, the $2,000,000 obtained thereby, if similarly invested in publicity to sell flowers, would create such a demand that the present amount of greenhouse space would not accommodate ten p^r cent of the stock required to fill the orders. You may think this an exaggeration, but I think not. If that much money can induce Americans to wiggle their jaws and consume two billion five hun- dred million pieces of gum annually, what do you suppose it would do for the flower business? And everyone doesn 't chew gum either. If one firm can spend that much money per annum to advertise a luxury called gum I think it is about time some concerted action was taken by American florists to na- tionalize flowers. And in speaking of American florists, I include the Cana- dians, as I consider them part of us, and a part to be' proud of at that. Ralph M. Ward, HEAP son. TO STEADY TBEES. Replying to the inquiry of T. J. in The Review for December 10, in regard to the purpose of mounding soil around newly planted trees, some planters place a mound of earth around fall planted trees to steady them during the winter storms. Personally, I think a good stake is much better. Frederick C. Green, Supt. of Parks, Providence, R. I. REMEDY FOE WHITE FLY. I have read in The Review several times of remedies, for white fly, with which I have
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
