. Commercial fisheries review. Fisheries; Fish trade. 26 COMMERCIAL FISHERIES REVIEW Vol. 19, No. 12 National Fish Week. ROSS L. LEFFLER, ASSISTANT SECRETARY OF THE INTERIOR FOR FISH AND WILDLIFE gE I NG ),NTER- VIEWED BY DAVE GARROWAY ON HIS TODAY SHOW. TELEVISION SHOW FOCUSES ATTENTION ON 1957 FISH PARADE: In order to focus attention on the fishing industry's 1957 Fish Parade, Ross L. Leffler, Assistant Secretary of the Interior for Fish and Wildlife, appeared on Dave Garro- way's "Today" Show on September 27. Leffler told the million viewers of "Today" how the fishin
. Commercial fisheries review. Fisheries; Fish trade. 26 COMMERCIAL FISHERIES REVIEW Vol. 19, No. 12 National Fish Week. ROSS L. LEFFLER, ASSISTANT SECRETARY OF THE INTERIOR FOR FISH AND WILDLIFE gE I NG ),NTER- VIEWED BY DAVE GARROWAY ON HIS TODAY SHOW. TELEVISION SHOW FOCUSES ATTENTION ON 1957 FISH PARADE: In order to focus attention on the fishing industry's 1957 Fish Parade, Ross L. Leffler, Assistant Secretary of the Interior for Fish and Wildlife, appeared on Dave Garro- way's "Today" Show on September 27. Leffler told the million viewers of "Today" how the fishing industry is help- ing American housewives enjoy the abundance and variety of fishery products--by conservation measures, setting quality standards, and disseminating information about the nutritional and health-giving qualities of fishery products. He said also that the fishing industry is supplying ways to make fish cook- ery easy and delicious. This year's National Fish Week (September 18-28) was the third such national promotion which featured advertisements in grocery, hotel, restaurant magazines, publicity in newspa- pers, magazines, and over radio and television. Task forces in large cities carried out local programs, with advertising and publicity in the daily newspapers and over local radio and television stations. The Fisheries Council of Canada held their Fish Parade at the same time that the United States fishing industry promoted its products. National Tuna Week INTERIOR DEPARTMENT SUPPORTS CANNED TUNA SALES CAMPAIGN: A- nother joint annual industry-Governnvent sales promotion program designed to move the plentiful supplies of domestically-produced canned tuna into normal trade chan- nels again had the full support of the Bureau of Commercial Fisheries, Assistant Secretary of the Interior Ross Leffler announced. x^ ,- V, This nationwide program, publicized as "National Canned Tuna Week," .K^M was aiimed at both institutional and home-consumer markets and
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