. Cranberries; : the national cranberry magazine. Cranberries. Story of Vernon Coldsworthy Is One of Achievement, Success- He Is A ''Constructive'' Worker A Tribute to a Foremost Figure in Wisconsin Cranberry Growing, Now About to Begin Development in New Northern Area—Concerning "Goldy", the Individual By CLARENCE J. HALL The story of Vernon Goldsworthy and his years as general manager of Wisconsin Cranberry Sales Company can perhaps best be set down as a "success story". When "Goldy" came to the cooperative in 1933, it had a membership of 33 and was handling gro
. Cranberries; : the national cranberry magazine. Cranberries. Story of Vernon Coldsworthy Is One of Achievement, Success- He Is A ''Constructive'' Worker A Tribute to a Foremost Figure in Wisconsin Cranberry Growing, Now About to Begin Development in New Northern Area—Concerning "Goldy", the Individual By CLARENCE J. HALL The story of Vernon Goldsworthy and his years as general manager of Wisconsin Cranberry Sales Company can perhaps best be set down as a "success story". When "Goldy" came to the cooperative in 1933, it had a membership of 33 and was handling gross cranberry sales of ap- proximately 8300,000. Today its membership is 128, an increase of about 400 per cent; it has not lost a member through resignation, and its gross sales have gone as high as $3,000,000. Its rating as a coopera- tive—in any field—is tops. His own prestige, throughout the cran- berry industry, and beyond, is equally high. These facts, simply stated, sum up Goldsworthy's achievement—his success story. With all respect due to the progressiveness and ability of member- ship and directors of Wisconsin Sales—and that is plenty—it may be pointed out, it was Goldy's hand which was at the helm during the past 13 years. During this period Wisconsin has advanced to second largest producing area. He was the executive officer, carrying out the policies of the directors and the desires of members. He has been a mainspring of Wisconsin cranberry growing, and his tension is terrific. This article will be an effort to tell something about Goldy him- self, to evaluate this man who is now going into large scale cran- berry growing by venturing to open up a new virgin Wisconsin area. If I use a lot of super- latives, those who know him best will ascribe it to the ability he has for inspiring enthusiasm in those with whom he comes in con- tact. He has the spirit of stimu- lation to an unusual degree. This spirit of stimulation is present, pretty much, in the whol
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