. Florists' review [microform]. Floriculture. Seftbmbkb 23, 1915. The Florists' Review 13 Review Ads. Each of these papers carries a fine volume of advertising—but their space is not used, in proportion to the size of each field, anywhere near as generally as Keview space is used. In last week's issue The Review car- ried 1,637 separate advertisements, for each and every one of which its pub- lished, public card rates were charged without deviation. That's service. It is service to buyer. It is service to seller. Not so good service as will be given in the future, perhaps, but good service as
. Florists' review [microform]. Floriculture. Seftbmbkb 23, 1915. The Florists' Review 13 Review Ads. Each of these papers carries a fine volume of advertising—but their space is not used, in proportion to the size of each field, anywhere near as generally as Keview space is used. In last week's issue The Review car- ried 1,637 separate advertisements, for each and every one of which its pub- lished, public card rates were charged without deviation. That's service. It is service to buyer. It is service to seller. Not so good service as will be given in the future, perhaps, but good service as judged by all the ac- cepted standards—also, good service as judged by comparison with the circu- lation and rates of other leading trade papers—any trade papers. OOVEEINQ THE CONTINENT. A telegraph wire across the conti- nent—from the Massachusetts building at the San Francisco exposition to the City Club of Boston—and a florist at each end, is a situation just a few min- utes anticipated by the illustration on this page. One end of the wire is shown, and at it is speaking Governor David I. Walsh, of Massachusetts, seated at the table in the rear center and facing the front. Standing at the left, between the two windows, is the well known figure of Henry Penn, awaiting his turn to talk to Boston fol- lowing the governor. Mr. Penn was, therefore, the first florist to talk from San Francisco to Boston, and his brother, William Penn, who answered him, was the owner of the second florist's voice to cross the continent. The photograph was taken in the Massachusetts building at the San Francisco fair. William Penn an- swered from the City Club of Boston. The florists received this distinction through the courtesy of the Pilgrim Publicity Association," of Boston, of which Henry Penn is an active member. NATIONAL FLOWER SHOW. Preparations Rapidly Progressing. Preparations for the fourth national flower show, to be held in Philadelphia March 25 to April 2, 1916, are in a
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
