. Florists' review [microform]. Floriculture. Largest Retailers in Canada 9 St. John St.,, CAN Member Florists' Tel. Delivery 'or. and Guy Sts- Montreal WINNIPEG, MANITOBA Member Florists' Telegraph Delivery R. B. Ormiston 96 Osborne Street Winnipeg, Man., Can. THE "KING" FLORIST 270 Hargrave St. Hember F. T. D. Ass'n. VANCOUVER, B. C. BROWN BROS. & CO., Ltd. 48 HASTINGS STREET, E. l^ BRITISH COLUMBIA orders Members Florists' Telegraph Delivery Assn. London, Ont., Can. J. GAMMAGE & SONS. Ltd. "The House of Flowers" All Orders Carefully Executed
. Florists' review [microform]. Floriculture. Largest Retailers in Canada 9 St. John St.,, CAN Member Florists' Tel. Delivery 'or. and Guy Sts- Montreal WINNIPEG, MANITOBA Member Florists' Telegraph Delivery R. B. Ormiston 96 Osborne Street Winnipeg, Man., Can. THE "KING" FLORIST 270 Hargrave St. Hember F. T. D. Ass'n. VANCOUVER, B. C. BROWN BROS. & CO., Ltd. 48 HASTINGS STREET, E. l^ BRITISH COLUMBIA orders Members Florists' Telegraph Delivery Assn. London, Ont., Can. J. GAMMAGE & SONS. Ltd. "The House of Flowers" All Orders Carefully Executed Members Florists' Telegraph Delivery Ass'n. CANADA JOHN CONNON CO., Umited HAMILTON. ONT. Membei-8 Florists' Telegraph Delivery Ass'n CANADA'S FLORIST 8-10 VV. Adelaide Street Toronto Member Florists' Telegraph Delivery Association VANCOUVER. VICTORIA, B C B C " A. J. WOODWARD BON VOYAGE ORDERS my specialty TRI IRO NOVA SCOTIA 1 l\\Jl\\Jy CANADA. ^?T'lr. SUCKLING & CHASE. Ltd. REGINA, SASK., CANADA REGINA FLORIST Ltd. SPECIAL ATTENTION TO F. T. D. ORDERS St. Catharines, Ont. Robt. L. Dunn ^^fe^^^"?.?'""'' SINCERITY What Is It After All? YESTERDAY I was reading the latest book on advertising, by Roy Durstine, entitled: Making Advertisements and Making Them Pay. After 90 pages of cranking up—and mighty good cranking at that—he finally says it all simmers down to SINCERITY. It's why every once in a while a chap that, from the looks of him, you'd say couldn't give away gold dollars, sells you something in spile of yourself. His LOOKS didn't do it. His MANNER of talking didn't do it. His SINCERITY did it. Every once in a while some of you ask me '"what in thunder I am trying to do in these ads. Why don't I talk about something I have to sell, instead of everything else under Heavens?" My only answer is, I am not selling anything but SINCERITY. When I have sold you that, you'll send me your F. T. D. business. Until then you don't want to sen
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
