. Book of the Royal blue . and they think Im bright because I knowthe same things they know. The only new thing I give you is thenew word you will find blicked out andput beside your plates in convenient formfor pasting in your dictionaries. Ethics isthe science of human duty; adethics, then,is the science of the advertisers duty, asdistinguished from that of a human. Let merepeat, I do not set myself up as a monitor,nor do I accuse anybody here of needing awarning as to adethics. I am too cautiousto hint such insulting STUICKL.\ND W. that day assembled at the long table i
. Book of the Royal blue . and they think Im bright because I knowthe same things they know. The only new thing I give you is thenew word you will find blicked out andput beside your plates in convenient formfor pasting in your dictionaries. Ethics isthe science of human duty; adethics, then,is the science of the advertisers duty, asdistinguished from that of a human. Let merepeat, I do not set myself up as a monitor,nor do I accuse anybody here of needing awarning as to adethics. I am too cautiousto hint such insulting STUICKL.\ND W. that day assembled at the long table in theprivate dining-room, each found beside hisplate a little white slip bearing the type-written word adethics, and when thespeaker was introduced he said : In accepting an invitation to addressthe Advertising Club, I feel like a livingtestimonial to the merits of some brand ofnervine. I do not pose as a preacher,neither do I purpose to tell you gentlemenyour duty. I believe in large individualliberty. I do not believe in trying to in-struct people. That is unpopular. I havea method that beats instructing people: Itell them the things theyve always known I am as cautious as the man I saw in aBaltimore Jk Ohio train in Pennsylvania theother day. He sat some distance in frontof me. Another man crossed the aisle andasked the man I have mentioned: S-s-s-s-say, c-c-c-can y-you t-tell me what t-t-t-imethis t-train gets to M-M-McK-k-k-kees-port .? The man looked at him in some alarm,but did not answer. The stranger repeatedhis
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