. Florists' review [microform]. Floriculture. MOSS'S RISE AT VINITA. Teacher to Florist. The iiiustnition on this paxe lopre- soiits jiro^ross iuul does lienor to the town of \'inita, Okla., wliere R. E. Moss, the liuihler, resides and operates his florists' business. Tliese l)uildinfi;s are of white stucco on liollow tile and con- crete, making them virtually tireproof. A hig basement furnislies the work- room, ?cold storage room and dark room for starting bulbs. The main floor has a waiting room and workroom, while the upper story is used for supplying suj)plies of all kinds. The buildings a
. Florists' review [microform]. Floriculture. MOSS'S RISE AT VINITA. Teacher to Florist. The iiiustnition on this paxe lopre- soiits jiro^ross iuul does lienor to the town of \'inita, Okla., wliere R. E. Moss, the liuihler, resides and operates his florists' business. Tliese l)uildinfi;s are of white stucco on liollow tile and con- crete, making them virtually tireproof. A hig basement furnislies the work- room, ?cold storage room and dark room for starting bulbs. The main floor has a waiting room and workroom, while the upper story is used for supplying suj)plies of all kinds. The buildings are valued at $1.'5,000. Mr. 's business was started on pure ''nerve," as the Tulsa Daily World, in a long article, recently stated. Like many other successes, Mr. Moss started at the bottom. For thirteen years l)cforo his venture into business, Mr. Moss had been an instructor in literature in the Normal school ut Chilli- cothe. Mo. lie took a correspondence course in floristry from Cornell Uni- versity, and then started out with $l,.')0(t". all he could borrow. The es- tablishment now covers about half a block and there arc four greenhouses, with 12,000 square feet of glass, which do an average business of $12,000 .'in- nually. A heating system recently in- stalled is equipped with an 80-horse- jiower boiler, which is established in a room with 12inch concrete walls. The Rewards of Service. ''To what do you attribute your abil- itv to get and hold tlie business?" was asked Mr. Moss. "Well," he said, "it used to surprise me much when, after calling nie over the telephone at, say, 8 a. m. and asking if I could ship some flowers for a funeral on the 9 o'clock train, and I would do it, the customer would send me a check and thank me ])rofusely for my promptness. The sur- prising thing to me was that customers should thank me for doing what was to my own interest to do. But I have found out since that many people fail for not observing the simple r
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
