How to make your window pay your rent; being a series of money making designs for window display and store decoration .. . tful. Results from window displays are surer than thosefrom newspaper advertising for many reasons. Not everynewspaper reader is your possible customer, while everypasser-by who sees your window is. In your advertise-ment you describe or attempt to picture the goods thatyou would sell. In your window you show the goodsthemselves. You cannot make more than one-quarterof the newspaper buyers read your advertisement. Youcan make everyone who passes your window, except theblin
How to make your window pay your rent; being a series of money making designs for window display and store decoration .. . tful. Results from window displays are surer than thosefrom newspaper advertising for many reasons. Not everynewspaper reader is your possible customer, while everypasser-by who sees your window is. In your advertise-ment you describe or attempt to picture the goods thatyou would sell. In your window you show the goodsthemselves. You cannot make more than one-quarterof the newspaper buyers read your advertisement. Youcan make everyone who passes your window, except theblind, take notice of it, and these hearing the commentsof the crowd which will be there if your window is goodenough, are sure to ask what the matter is, and this isadvertising ; but it all depends on the window. A truly good display is a puller that unfailinglygets to work immediately and keeps at it so long as itremains in your window, provided it is not allowed togrow stale. Our information concerning the certainty of successthat comes to druggists who devote time and pains to 50 HOW TO MAKE YOUR WINDOW PAY YOUR RENT. Display of Peases Pharmacy, New Bedford, Mass making window displays that are striking and attractiveis not theoretical, but conies from first hands. In ourvarious prize window display contests we have hadthousands of letters from druggists who have competed,and with the exception of two or three cases out of thesethousands, everyone reported an increase of businessthat was marked not only along the special lines adver-tised in the window, but throughout the entire store. To make a display that is one of the sights of thetown is worth while. Mr. H. R. Baumann, of Washing-ton, Mo., did this and noticed a general improvementin his business all along the line that he says amountedto at least ten per cent. So great was the interest andthe pride of his fellow-citizens in this window that hewrites, Any visitors coming to town would withoutfail be brought to see our wind
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