. Florists' review [microform]. Floriculture. 16 The Florists' Review July 28, 1921 sized business, who maintains constant watch on their collections; one of them employs a credit man, another has a vigilant bookkeeper and the third is, to use his words, "on his toes" himself regarding collections. These reports bring into striking con- trast admissions by florists that they off five, ^six and, in one case, ten per cent of their total sales as uncol- lectable accounts. Such an amount is altogether too large and betrays either too liberal extension of credit or else insufficie
. Florists' review [microform]. Floriculture. 16 The Florists' Review July 28, 1921 sized business, who maintains constant watch on their collections; one of them employs a credit man, another has a vigilant bookkeeper and the third is, to use his words, "on his toes" himself regarding collections. These reports bring into striking con- trast admissions by florists that they off five, ^six and, in one case, ten per cent of their total sales as uncol- lectable accounts. Such an amount is altogether too large and betrays either too liberal extension of credit or else insufficient attention to collections. The statement that he "encourages ac- counts perhaps more than necessary" leads one to the probable explanation of the florist's condition who charged ofT ten per cent. Collection Methods. To be able to keep one's bad debts .'IS low as a fraction of one per cent oi total sales requires systematic collection effort. By "collection effort" is not meant the process of enforcing payment of overdue accounts. The effort to col- lect one's money promptly must begin earlier than that stage. They must be- gin with the mailing of the monthly bills and statements. To begin with, the florist who would have his bills paid promptly must have neat and clean stationery. He must have the earmarks of an up-to-the- ininutc business man. A smudged bill written with pencil in an illegible scrawl or typed on a crippled machine does not impress anyone with the neces- sity of prom])t payment. An immacu- late ]iiecc of stationery, bearing the items written or typed in neat, clean, accurate fashion, says to the customer who opens it: "I'm from a successful, enterprising, ])ainstaking florist, who is likely to concern himself with the jirompt payment of this amount as much as he did with my ; ^Moreover, the bills should be mailed at once at the end of the month. Promptness breeds promptness. Your customers are not likely to consider i
Size: 2524px × 990px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
