. Florists' review [microform]. Floriculture. EOVEEBIALLY the most P uncertain of all special flower days, Christmas this year presents a different I and wholly new problem. \^_^ It is a problem individual in character, as the same solution may not apply in different cases, but it is a problem in which we have a common interest for the reason that the correct answer, found by each in- dividual, will result in the greatest ad- vance the trade as a body ever has made. This year's spe- cial Christmas problem comes from the fact that the demand for stock undoubtedly will exceed all prev- ious reco


. Florists' review [microform]. Floriculture. EOVEEBIALLY the most P uncertain of all special flower days, Christmas this year presents a different I and wholly new problem. \^_^ It is a problem individual in character, as the same solution may not apply in different cases, but it is a problem in which we have a common interest for the reason that the correct answer, found by each in- dividual, will result in the greatest ad- vance the trade as a body ever has made. This year's spe- cial Christmas problem comes from the fact that the demand for stock undoubtedly will exceed all prev- ious records, by some percentage un- determinable in advance, while the sup- ply is short all along the line—how short we do not know, as the peculiar conditions make for widely varying re- ports. There is no shadow of doubt that the demand will be unusually great; that it would be something phenomenal if only the trade had the stock to per- mit of normal prices, and the assistants to make easy selling, was made appar- ent by the tremendous business done at Thanksgiving. But a year of war and pressure on the industry has put us where, as a class, we have neither the stock nor the help to take full advantage of the opportunity. Under the circumstances, the resource- ful man will win. There is a saying, particularly among the older generation of florists, that it always is either a feast or a famine in the flower business. Eight now we have the world's rec- ord feast of business and famine of flow- ers. Not that there are no flowers, for there are many flow- ers, but that the de- mand never before has so far exceeded the available supply. Demand has grown amazingly, while pro- duction has been re- duced. io what degree the supply has been «ut down by the pressure under which ine trade has labored for the last year. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912