. Florists' review [microform]. Floriculture. 68 The Florists^ Review Mabch 4, 1020 RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING A BELIEVER IN ADVEBTISING. How decided can be the results of en- ergetic advertising in a small-sized town as well as in a large city is dem- onstrated by the results the florists ob- tain in those places who follow such a course. One does not have to be located on a thoroughfare where thousands pass daily to derive real returns from pub- licity efforts. St. Valentine's day just past showed one such example of re- sults in a small town in the case
. Florists' review [microform]. Floriculture. 68 The Florists^ Review Mabch 4, 1020 RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING A BELIEVER IN ADVEBTISING. How decided can be the results of en- ergetic advertising in a small-sized town as well as in a large city is dem- onstrated by the results the florists ob- tain in those places who follow such a course. One does not have to be located on a thoroughfare where thousands pass daily to derive real returns from pub- licity efforts. St. Valentine's day just past showed one such example of re- sults in a small town in the case of the Electric City Conservatory, at Great Falls, Mont. Just how thorough a be- liever in advertising is Charles A. Bur- rell, the proprietor, can be seen from the illustration on this page. Just one or two S. A. F. posters was not enough. Three were framed and put up outside the store where they could easily be read. Below the big electric rose a large-lettered sign flagged the attention of every passer, telling of the approach of St. "Valentine's day. And over the entrance to the store was another large sign, bearing suggestions for floral val- entines. Altogether one could not fail to feel the florist's urging to "Say It with Flowers" on this holiday. The people of Great Falls responded to an unusually encouraging degree. This is what Mr. Burrell says: "As a result of our special adver- tising effort for this occasion, we had by far the biggest St. Valentine's day in our history. In fact, it was so good that it offers no comparison with other years. Bulbous stock and spring flowers were plentiful; we had plenty to go around. And the people of Great Falls and vicinity did 'Say It with Flow- ers.' We offered heart-shaped boxes and they, as well as baskets, dolls and corsages, found extremely ready sale. "We were quite proud of the adver- tising matter that the Society of Amer- ican Florists sent out and we believe it ought to follow the same idea for
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
