A history of advertising from the earliest times : illustrated by anecdotes, curious specimens and biographical notes . Paris, so Pompeians andothers not unfrequently proclaimed that they followed thecustoms of Rome at their several establishments. Thusthe keeper of a bathing-house near Bologna acquainted thepublic that— IN . PRAEDISC . LEGIANNI VERIBALNEUM . MORE . URBICO . COMMODA . PRAESTANTUR. to keep off the sun. Wind and weather permitting, there wereawnings over the heads of the spectators ; but, generally, there ap-pears to have been too much wind in this breezy summer retr
A history of advertising from the earliest times : illustrated by anecdotes, curious specimens and biographical notes . Paris, so Pompeians andothers not unfrequently proclaimed that they followed thecustoms of Rome at their several establishments. Thusthe keeper of a bathing-house near Bologna acquainted thepublic that— IN . PRAEDISC . LEGIANNI VERIBALNEUM . MORE . URBICO . COMMODA . PRAESTANTUR. to keep off the sun. Wind and weather permitting, there wereawnings over the heads of the spectators ; but, generally, there ap-pears to have been too much wind in this breezy summer retreat toadmit of this luxury. Nam ventus populo vela negare solet, says Mar-tial, and the same idea occurs in three other places in this poets v^^orks(vi. 9; xi. 21 ; xiv. 29). Sometimes, also, the bills of gladiators pro-mise sparsiones, vs^hich consisted in certain sprinklings of water per-fumed with saffron or other odours ; and, as they produced what wascalled a nimbus, or cloud, the perfumes were probably dispersed overthe audience in drops by means of pipes or spouts, or, perhaps, bysome kind of rude ANCIENT FORMS OF ADVERTISING. 39 At his establishments there were baths according to thefashion of the town, besides every convenience. Anda similar inscription occurred by the Via Nomentana, eightmiles from Rome— IN . PRAEDIS . AURE LIAE . FAUSTINIANAE BALINEUS . LAVAT . MO RE . URBICO . ET OMNIS. HUMANITAS . PRAESTA TUR. Those who had premises to let or sell affixed a shortnotice to the house itself, and more detailed bills wereposted at the advertising stations. Thus in Plautuss Trinummus, Act v., the indignant CaUicles says to hisspendthrift son, You have dared to put up in my absence,and unknown to me, that this house is to be sold—(^des venales hasce inscribit Uteris). Sometimes, also,the inscription, lUico aedes venales {here is a house forsale) appears to have been painted on the door, or on thealbum. An auctioneer would describe a house as * Villabona be
Size: 1223px × 2044px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1800, bookdecade1870, bookpublisherlondo, bookyear1874
