. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Practical Publicity It is a practical treatise on the art of business-building through all the varied forms of pub-licity and promotion, written by a man whocombines the training of a journalist with theexperience of a publicity director who createsand originates all the adverhsing for corpora-tions that do an aggregate business of six mil-lion dollars a year. It is intended to be helpfulto every man who has anything to sell andwho is ambitious to enlarge the market for hisproduct. A 250
. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Practical Publicity It is a practical treatise on the art of business-building through all the varied forms of pub-licity and promotion, written by a man whocombines the training of a journalist with theexperience of a publicity director who createsand originates all the adverhsing for corpora-tions that do an aggregate business of six mil-lion dollars a year. It is intended to be helpfulto every man who has anything to sell andwho is ambitious to enlarge the market for hisproduct. A 250-page book, with 215 illustrations ofadverlisemenls. bound in green cloth, sentpostpaid, for $ Modem Accounting Du Ihnru RandHalfield. Professor of Accounting,University of CaliforniaThe cbject of this work is to emphasize thetwo main purposes of accounting—that is, thepresentation of the status of a business concernand the determination of its profits. Thesetwo purposes are accomplished respectively bythe balance sheet and the profit and loss state-ment. This book is bound in dark red cloth. 370pages. The price is $, postage paid.
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Keywords: ., bookcentury1900, bookdecade1910, bookidkoesterschoo, bookyear1913
