. Florists' review [microform]. Floriculture. HOUGH the majority of florists may disagree posi- tively with much of Mo- hammed 's teaching; though they may refuse to swal- low his religion whole or even in large chunks, they will unanimously approve his sentiment about bread and narcissi, as recorded in the square at the right of this column. Mohammed evidently was a stanch be- liever in the necessity of flowers and his opinion carries weight. But a greater and earlier authority than Mohammed de- clared that "man shall not live by bread alone"—bread in the sense of material food of a
. Florists' review [microform]. Floriculture. HOUGH the majority of florists may disagree posi- tively with much of Mo- hammed 's teaching; though they may refuse to swal- low his religion whole or even in large chunks, they will unanimously approve his sentiment about bread and narcissi, as recorded in the square at the right of this column. Mohammed evidently was a stanch be- liever in the necessity of flowers and his opinion carries weight. But a greater and earlier authority than Mohammed de- clared that "man shall not live by bread alone"—bread in the sense of material food of any kind. The same truth has been taught also by expe- rience, particularly by experience dur- ing the world's greatest war, when flowers were most literally in demand— absolutely demanded by multitudes of sorrowing or rejoicing people. Buahing the Season. We florists, then, have the best of reasons for being proud of our calling. Therefore let us push the business "in season and out of season," and espe- cially let us prepare for each season before its arrival. More especially still, let us prepare for spring, the season to which most people look forward so longingly that they are glad to see—• and purchase—any tokens of it, partic- ularly the floral tokens. Spring still may be far in the future; there may not be the faintest hint of it in the air. Whoever has two loaves of bread, let him trade one for a narcissus; for bread is nourishment for the body, but the narcissus is nourishment for the soul. —Mohammed. Let the florist use this In his ads ofFerlriK narcissi and other spring flowers. But florists are adepts at rushing the seasons; it is by such rushing that they overtake and capture the greatest num- ber of those elusive, winged, slippery things called dollars. Have you any doubt about the per- suasive power of the early spring flow- ers—flowers that herald the approach of spring while winter still reigns? When a person is disgruntled and peev- ish
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
