Canadian grocer July-September 1919 . d he had the actual money to they sold for cash why shouldnt he?The upshot of it was that he adoptedthe cash and carry system. Now, what-ever the experience of others in such achange may have been, with Mr. Smithit was more than satisfactory. He soldfor cash, and that meant that he couidbuy for cash, and that in turn meanthat he could buy far more satisfactorilyand could undersell his own formerprices. That, he found, was what in-terested the farmer trade. They hadthe cash so they didnt mind payingcash, and they were going to take thegoods home an
Canadian grocer July-September 1919 . d he had the actual money to they sold for cash why shouldnt he?The upshot of it was that he adoptedthe cash and carry system. Now, what-ever the experience of others in such achange may have been, with Mr. Smithit was more than satisfactory. He soldfor cash, and that meant that he couidbuy for cash, and that in turn meanthat he could buy far more satisfactorilyand could undersell his own formerprices. That, he found, was what in-terested the farmer trade. They hadthe cash so they didnt mind payingcash, and they were going to take thegoods home anyway, so delivery meantnothing to them. It was the price thatcounted, and in that way then MrMr. Smith has built his business, anda brisk business it is. Pass the store almost any day andyou will see bags of sugar and flourin ton quantities, each with its ticket,with some farmers name on it. Thatsthe sort of business it is. But while this business has developedenormously it is not the only line inwhich development has been noted. The. >f Dundas and Richmond Streets, Lor don, Ont. people of London coming to market havepassed the store and seen the crowdsand the sight has had the effect of con-vincing them that where so many peopledeal it must be profitable to deal , Mr. Smith has been able toget from his farmer customers un-usually satisfactory supplies of butter,eggs, cheese and fruit, and his city cus-tomers have been quick to discover this. One Rule For All When asked how the cash and carrysystem had worked with the city trade,Mr. Smith stated that it had workedsatisfactorily, and the reason he savefor this was that the store showed abso-lutely no favoritism. It was a hard andfast rule. If they wanted goods deliver-ed there was a merchants delivery thatwould call for them and deliver 200pounds for the sum of 10c, but thecharge was paid by the customer. There was absolutely no variation from therule. Customers in one way and anotherassured themselves of this fa
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