. Florists' review [microform]. Floriculture. This Electro sent postpaid by The Review for 75c. cards; it merely is an expression of the liope tiiat the least any florist will do to boost the Mothers' day business is to mail to every well-to-do man in his town some nicely printed reminder of the day. •*IT'S JUST AS ; To exploit Mothers' day in 1913 the W. L. Rock Flower Co., Kansas City, used two different kinds of advertising. One advertisement, reproduced in this issue, one-fourth the original size, showed mother in her armchair, seated beneath a tree, enjoying the bright spring da
. Florists' review [microform]. Floriculture. This Electro sent postpaid by The Review for 75c. cards; it merely is an expression of the liope tiiat the least any florist will do to boost the Mothers' day business is to mail to every well-to-do man in his town some nicely printed reminder of the day. •*IT'S JUST AS ; To exploit Mothers' day in 1913 the W. L. Rock Flower Co., Kansas City, used two different kinds of advertising. One advertisement, reproduced in this issue, one-fourth the original size, showed mother in her armchair, seated beneath a tree, enjoying the bright spring day and feasting her eyes on the basket of flowers from Eock's. In ad- dition to the florist's name and the words "Mother's day, Sunday," the only text in the advertisement was: Bright flowers for mothers IlTlng. White flowers for Mother's memory. Where the first advertisement was general, the second was direct and spe- cific—it offered a basket of spring flow- ers, complete with ribbon bow and water retainer, for 95 cents; also fresh carnations, any color, $1 per dozen. In sending copies of the advertisements to The Review with a report of excellent business the Rock Flower Co, wrote: "The Review has shown that Mothers' day business need not be confined to the sale of boutonnieres or white carna- tions; it is just as easy to sell some- thing better worth while to the adver- ; "HAPPY THIS NOON," It was Joseph Haube, of Charleroi, Pa,, who wrote the following at closing hour last Mothers' day: "Happy this noon; sold out completely. Took up the idea suggested by The Review and ad- vertised by show windows and in the newspaper, recommending 'bright flow- ers' for mothers living. Sold 4,000 blooms, all kinds, at good prices in a town of 10,000 inhabitants," i^ ri n\AJi FLOWERS ^^t1 OTHERS DRV or ti' ).i >'h(-r cfrMi ''c. i_ r ?>~ tU THE UNION a T\f QRtEN HOUSE Mr. Haube used a quarter page in his local paper for the advert
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
