Electrical news and engineering . er than the public about your service department, your personalguarantee, your knowledge of things electrical, all of whichwill enable you to serve them better. Your window is yourbest salesman. Make use of it. Tell your story to the passer-by so that he gets it at a glance, and once you get him inyour store, good salesmanship wil1 do the rest. We must getour name and business before the public, and in much ar^crtype than we have been able to do in the past. The down-to-the-minute dealer is soliciting consumer lamp contracts. Thelamp business is
Electrical news and engineering . er than the public about your service department, your personalguarantee, your knowledge of things electrical, all of whichwill enable you to serve them better. Your window is yourbest salesman. Make use of it. Tell your story to the passer-by so that he gets it at a glance, and once you get him inyour store, good salesmanship wil1 do the rest. We must getour name and business before the public, and in much ar^crtype than we have been able to do in the past. The down-to-the-minute dealer is soliciting consumer lamp contracts. Thelamp business is not only profitable in itself, but serves asbringing additional business from the consumer. The dealersprogressiveness will lead him into many fields in which theharvest is very poor now, among them the office building andsome industrials. By his consistent effort and jobbers and manufacturers who are now serving thisclass of trade, will see the advisability of discontinuing their July 1, 1919 THE ELECTRICAL NEWS. Goodwin says the bestform of advertising the ? ] 1 Cowans, of Brantford ( Cowan and C. D. Hen-derson), used this fine Junebride display. Mr. W. is manager of theelectrical department. efforts, and leave the work and the business to the dealer. NoJobber or manufacturer should solicit or accept a consumerlamp contract, when there are progressive dealers in thevicinity. A manufacturer should not sell motors direct to the con-9umer, when he finds the dealer ready to perform the servicethat is necessary. In other words, when the dealer perfectstii—- selling force to its highest efficiency, his only competi-tion will be from his competitor dealer, and then on an ethi-cal basis. Accounting and Collections As we develop iir business, its growth demands of usa better accounting and collection system. Adopting theterm payment plan for selling merchandise, without develop-ing an accounting and collection system to handle it. wouldrecommend a separ
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