. Better fruit. Fruit-culture. Paoc 16 BETTER FRUIT February Selling your Salvation You must sell at a profit or quit the game mdw 4ITH0GIIAPH> Well dressed packeges attract attention Induce sales OUR ATTRACTIVE LABELS ARE YOUR SILENT SALESMEN SCHMIDT LITHOGRAPH CO. SAN FRANCISCO. Los Angeles, Fresno, Portland, Seattle, Salt Lake City get for our fruit in the next few years. We must liope for llie tjest but be pre- jjarecl for ttie worst. On our orctiard we must start t)uil(ling up a bet- ter and more permanent agriculture, an agriculture based upon more economic principles. I mean b
. Better fruit. Fruit-culture. Paoc 16 BETTER FRUIT February Selling your Salvation You must sell at a profit or quit the game mdw 4ITH0GIIAPH> Well dressed packeges attract attention Induce sales OUR ATTRACTIVE LABELS ARE YOUR SILENT SALESMEN SCHMIDT LITHOGRAPH CO. SAN FRANCISCO. Los Angeles, Fresno, Portland, Seattle, Salt Lake City get for our fruit in the next few years. We must liope for llie tjest but be pre- jjarecl for ttie worst. On our orctiard we must start t)uil(ling up a bet- ter and more permanent agriculture, an agriculture based upon more economic principles. I mean by this that we can no longer afford to take crop after crop from our orchards without doing some- thing toward improving or at least maintaining proper soil conditions. We can no longer afford to go to town and buy our meat, butter, eggs and garden produce, as has been largely the prac- tice in the past. By building a better agriculture, then, I mean maintaining and improving soil conditions, main- taining and improving crop production, both as to (piantity and quality, and living better and more economically on our orchard farms. If one will take a ride through the older orchard sections during the sum- mer time he can see here and there orchards in which the trees show small, yellowish and sparse foliage, a red or yellowish bark, and probably a light crop of small apples. These are symptoms of improper nourishment or partial starvation. This condition may be brought about by any one of a num- ber of different causes, but whatever the cause the effect is partial starva- tion. In some cases it may be due to lack of water, but since all plant food must be taken up in the form of solu- tion lack of water is starvation. In a light sandy soil il may be due to too much w-afer, in which case the soluble elements of plant food are leached away before they can be utilized by the tree roots. II may be due to an impoverished soil, but there are com- paratively few of our orchard soils bu
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