. Florists' review [microform]. Floriculture. ir?s\iiirs\ir«\ir)«\ir)«>rtrrs\ii)«viy*>rti^r)«>rtr)^rir^^ TIME TO THINK BASKETS. Basket Profits are Profits Pliis. Fancifully speaking, when the com- bined sale of basket and flowers reaches the bookkeeping department the sta- tistician there dissects the selling price into three distinct morsels—cost, over- head, profit. The last morsel, usually the most disconcerting and illusive of the three, then advances to "Cr.," pro- vided nothing unforeseen has happened to hack oflf a fraction or two. Now profit is profit on a basket sal
. Florists' review [microform]. Floriculture. ir?s\iiirs\ir«\ir)«\ir)«>rtrrs\ii)«viy*>rti^r)«>rtr)^rir^^ TIME TO THINK BASKETS. Basket Profits are Profits Pliis. Fancifully speaking, when the com- bined sale of basket and flowers reaches the bookkeeping department the sta- tistician there dissects the selling price into three distinct morsels—cost, over- head, profit. The last morsel, usually the most disconcerting and illusive of the three, then advances to "Cr.," pro- vided nothing unforeseen has happened to hack oflf a fraction or two. Now profit is profit on a basket sale, but those who have graduated from the drones' class will admit that earnings on basket sales also represent an in- surance, as it were, on repeat orders. Namely, the more baskets a florist dis- poses of the more frequent will be his repeat orders for plants or cut flowers to keep the baskets filled. Mr. Brown buys a handsome two-tone basket filled with cut roses, and pre- sents it to Mrs. Brown on the occasion of their tin wedding anniversary. Some time afterward Mr. Brown receives a catchy billet from his florist, which sounds something like this: "Dear Mr. Brown: Why not let flowers cheer your home all the time? That pretty basket you purchased from me can be refilled every little while at a most reasonable cost. Today, for instance, I offer you some unusually fragrant roses—just the thing to put the finishing touch to your apartments. Say Main 123 to the tele- phone ; Baskets Good Christmas Gifts. Admittedly the idea presented is a small one, but there are many such ideas and opportunities, each of which may grow up some day and each of which counts in the aggregate. Any- way, we are not supposed to sit in a rocking chair and wait for business to walk in through the door—we are sup- posed to go after the business, and get it. As Christmas and the gift-giving days draw apace the sales possibilities of baskets take on special significance; inas
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
