Pushing your business : a textbook of advertising; giving practical advice on advertising for banks, trust companies, safe deposit companies, investment brokers, real estate dealers, insurance agents and all interested in promoting their business by judicious advertising . he portraitused is that of John Hampden, the sturdy old Parliamentarian ofthe Seventeenth century in England, after whom Hampden Countyand, indirectly, the Hampden Trust Co., were named. 6 PUSHING YOUR BUSINESS. The value of an epablem to any financial institution lies in this—it provides something concrete around which the
Pushing your business : a textbook of advertising; giving practical advice on advertising for banks, trust companies, safe deposit companies, investment brokers, real estate dealers, insurance agents and all interested in promoting their business by judicious advertising . he portraitused is that of John Hampden, the sturdy old Parliamentarian ofthe Seventeenth century in England, after whom Hampden Countyand, indirectly, the Hampden Trust Co., were named. 6 PUSHING YOUR BUSINESS. The value of an epablem to any financial institution lies in this—it provides something concrete around which the popular con-ception of the institution can be built. An emblem gives continuity and unity to advertising. It helpscreate good will for the business. If it is a good one, it em-phasizes, either directly or by subtle inference, some valuablefeature of the institution or of the service it renders. For ex-ample, in this Hampden emblem the portrait of honest JohnHampden connotes that the Hampden Trust Company is likewiseof strong character and a faithful guardian of the peoples inter-ests. The Rock of Gibraltar, used as a trade mark by the Pru-dential Insurance Co., connotes strength, of course; the dog em-blems used by some institutions stand for fidelity, and so 17
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadvertising, bookyear
