. Electric railway journal . -cago, 111.; L. S. Storrs, president Connecticut Company,New Haven, Conn.; P. H. Gadsden, president CharlestonConsolidated Railway & Lighting Company, Charles-ton, S. C. Revenue Secured from AdvertisingSpace in Stations THE necessity of obtaining additional revenue to off-set the increased cost of operation has induced theBritish Columbia Electric Railway, Vancouver, B. C,to sell space in its interurban stations for advertisingpurposes. The company has 139 stations, twenty-fiveof which are at important traffic centers. The adver-tising has taken two forms, namely,
. Electric railway journal . -cago, 111.; L. S. Storrs, president Connecticut Company,New Haven, Conn.; P. H. Gadsden, president CharlestonConsolidated Railway & Lighting Company, Charles-ton, S. C. Revenue Secured from AdvertisingSpace in Stations THE necessity of obtaining additional revenue to off-set the increased cost of operation has induced theBritish Columbia Electric Railway, Vancouver, B. C,to sell space in its interurban stations for advertisingpurposes. The company has 139 stations, twenty-fiveof which are at important traffic centers. The adver-tising has taken two forms, namely, showcases on thepillars and walls of the three main interurban stations,and 3-ft. x 5-ft. signs on the walls of these stations andon the railings of the smaller station platforms. Thephotograph reproduced herewith shows the CarrallStreet station in the companys office building, which isentered by about 15,000 persons daily. The advertising is handled by a separate companywhich pays the railway company a percentage of its. DISPLAY ADVERTISEMENTS IN INTERURBAN STATION OFBRITISH COLUMBIA ELECTRIC RAILWAY gross earnings or a minimum annual amount. Theadvertising company caters only to the best classes ofbusiness houses and accepts advertising from only onefirm in each line. The showcases have undoubtedly de-veloped business, as advertisers receive daily inquiriesabout goods displayed. Accidents on Interstate Roads Accident bulletin No. 62, just published by the Inter-state Commerce Commission, contains the statistics ofaccidents on interstate electric railways during two principal tables are reproduced below: Table I—Casualties to Persons—Electric Railways—Year Ended Dec. 31,1910 Cause TRAIN ACCIDENTS: Collisions Derailments Accidents to trains or cars, exceptcollisions and derailments, andboiler explosions Total. gers andPersonsCarriedUnderCon-tract Em-ploy-eesonDuty 706 TRAIN-SERVICE ACCIDENTS Coupling or uncoupling cars, ex-cluding accidents with air orsteam hose
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