. India rubber world. cts sufficient attention when it is the rightsort of advertisin,g. .A retailer in Fitchburg recently hit upon anidea to get people around his front windows which was emi-nently successful. He deals in rubbers that have a bear trade-mark—presumably these are the Wales-Goodyear rubbers, asthis company has exploited its bear trade-mark for many years— and in order to impress the hear brand on the people of his townlie installed in one of his large front windows a big cage con-taining three small black bears. It is hardly necessary to add thatall the youngsters of the town, u
. India rubber world. cts sufficient attention when it is the rightsort of advertisin,g. .A retailer in Fitchburg recently hit upon anidea to get people around his front windows which was emi-nently successful. He deals in rubbers that have a bear trade-mark—presumably these are the Wales-Goodyear rubbers, asthis company has exploited its bear trade-mark for many years— and in order to impress the hear brand on the people of his townlie installed in one of his large front windows a big cage con-taining three small black bears. It is hardly necessary to add thatall the youngsters of the town, up to eighty years of age, spenda good deal of their time in front of that window. CANVAS PUMTS WITH RUBBER SOLES. The United States Rubber Co. has issued a supplementary netprice list—date of December 1—of sporting and outing shoes,illustrating the shoes—made both in Bal. and Oxford—calledthe .Admiral and the Campfire. The feature of this pricelist, however, consists of the page devoted to pumps, which are. .MEN S AND S W ITH RUBBER SOLES. made in white duck with white rubber soles and also in blackduck with black rubber soles, in mens and womens sizes. Whilethese pumps are evidently intended chiefly for wear on boardyachts and around summer hotels, they probably will be usedquite extensively by those frivolous young people who persist indoing the tango. The accompanying cut shows both the blackand the white pumps. DIARIES &ND CALENDARS FOR 1914. Some things pall by repetition; and again some things donot—as, for instance, a good dinner superimposed upon a keenappetite, a good cigar after the dinner, and a new diary and afresh calendar at the beginning of each year. A number of the firms connected in one way or another withthe rubber industry have favored their friends and customerswith a diary or a calendar for 1914. The Birmingham Iron Foundry, of Derby, Connecticut, hassent out a limited number of handsome little pocket memoran-dum books with gilt
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