. New Boston; a chronicle of progress in developing a greater and finer city--under the auspices of the Boston-1915 movement. dustry entered upon a campaign ofadvertising such as never has beeneqiialled by any other industry. ThisacTvertising assisted materially in over-coming in turn prejudice, skepticism andconservatism; then it twisted the publicmind from a deep-seated belief that theautomol)ile was a luxury pure and simple,to the now generally accepted idea ofutility and necessity. Today automobileadvertising in New England is attackinga business community that is perhaps ashard to reach a
. New Boston; a chronicle of progress in developing a greater and finer city--under the auspices of the Boston-1915 movement. dustry entered upon a campaign ofadvertising such as never has beeneqiialled by any other industry. ThisacTvertising assisted materially in over-coming in turn prejudice, skepticism andconservatism; then it twisted the publicmind from a deep-seated belief that theautomol)ile was a luxury pure and simple,to the now generally accepted idea ofutility and necessity. Today automobileadvertising in New England is attackinga business community that is perhaps ashard to reach as any in the United States,and it is drawing that comnumity awayfrom its old methods of merchandisetransportation, and toward the newmethod as represented by the commercialmotor vehicle. All these things, a record it seems tome that cannot be duplicated in any otherindustry, have been accomi)lished in soshort aspace of time that there is hardlya gray head among the young men whostarted with the trade in its to advertising in large part is duethe rapidity of this growth. Advertxsmg In answering advertisements. The Pointof Attraction is the Central MeedteSewing Machine The latest and most importantfeature in the sewing machineworld is the hygienic CentralNeedle Sewing Machine. TheCentral Needle places theneedle directly in front of theoperator, in the center of thetable, so the sewer does not haveto bend to the left as in ordinarymachine sewing, while operat-ing. Therefore, there is nostrain on the eyes or Central Needle is foundonly on the New StandardCentral Needle HygienicSewing Machine. It is one njthe many advantages which theStandard Sewing Machine hasover all other Central Needle featureis highly recommended by yourdoctor, for the idea originatedwith physicians. By 1^15the New Standard CentralNeedle Hygienic Sewing Ma-Thine Will be the only sewingmachinethat sensible,intelligentpeople will buy. Hundreds useit now. How about you?Write for boo
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectbostonm, bookyear1910
