. Florists' review [microform]. Floriculture. p ''ATfT^-^'' ? |>cvc:' ri»i«s.'«^ ^SVlE4J; is*^ ?-yi'/r:^'^^ BEHIND THE SCENES IN THE FLOWER SHOP Much attention is given to artistic and attractive salesrooms in flower stores. Corresponding consideration should he given to the arrangement and equipment of the working quarters, which, though hidden from cus- tomers' eyes, are as important to a successful store as the visible portion. w',A,« 5|^l: ORE than any other sort of retail store, the flower shop — or more precisely, that part of it where sales are made—is like a stage ready for a theatr
. Florists' review [microform]. Floriculture. p ''ATfT^-^'' ? |>cvc:' ri»i«s.'«^ ^SVlE4J; is*^ ?-yi'/r:^'^^ BEHIND THE SCENES IN THE FLOWER SHOP Much attention is given to artistic and attractive salesrooms in flower stores. Corresponding consideration should he given to the arrangement and equipment of the working quarters, which, though hidden from cus- tomers' eyes, are as important to a successful store as the visible portion. w',A,« 5|^l: ORE than any other sort of retail store, the flower shop — or more precisely, that part of it where sales are made—is like a stage ready for a theatrical per- formance. The setting must be attractive and artistic, to enhance the appeal of those for which t is a background—actors or flowers. rhis is no mere figure of speech; the iiost successful florists have taken great )ains and incurred much expense to lave stores that are really beautiful to ustomcrs' eyes. In the flower store, as in a theater, 00, there is a place where the work s done on which the effect of what is n front depends. The importance of his part, either of the theater or of the iowiT store, is not to be minimized. It equires as much attention, though it s unseen by patrons, as the more howy part. In the theater this unseen lortion is termed "behind the ; In former days "behind the scenes" was a dark, dusty place, filled with ropes and pulleys, drops and scenery and "properties" of all kinds. The advent of modern ideas and appliances, as well as sanitation, changed it to a place no longer uncomfortable and gloomy. Likewise a change has been going on in the similar region in the flower shop. The close, crowded, untidy room at the rear no longer can serve as office, work- room and supply room for-the store with a beautiful salesroom. As progress has been made in one section of the store, it has likewise gone on in the other. Unfortunately, it has gone more slowly "behind the ; Wide Variation To a
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
