Writing an advertisement ... . d to good advantage by is something very human about a pairof hands when we catch sight of them in a pic-ture, and we stop and look to see what it is alfabout. That well-remembered Knox Hat ad-vertisement that showed a Knox held by Colo-nel Roosevelt had the striking view of a handas well as the personality of an interesting manas attention-drawing features. Every one knows how business details canworry a man and keep him awake. The Bur-roughs Adding-Machine Company wanted tobuild an advertisement that pictured the woesof a man who did not have
Writing an advertisement ... . d to good advantage by is something very human about a pairof hands when we catch sight of them in a pic-ture, and we stop and look to see what it is alfabout. That well-remembered Knox Hat ad-vertisement that showed a Knox held by Colo-nel Roosevelt had the striking view of a handas well as the personality of an interesting manas attention-drawing features. Every one knows how business details canworry a man and keep him awake. The Bur-roughs Adding-Machine Company wanted tobuild an advertisement that pictured the woesof a man who did not have an they produced the view of a restless book-keeper tossing on his bed at midnight whileover him danced hob-goblins made up of col-umns of figures. As most people have had simi-lar experiences, the illustration hit the mark. The Park Hill advertisement shows howpictures can lend to copy tone that couldhardly be imparted by words, no matter howskillfully written. Just because an illustration is to be a fea-90. has witbineasy reach the churches, schoob and markeLs of tbe protection and advantages of this progressive city of 70,000 innab-itonta. In convenience, beauty, healthfulness, eocial life and eveiything thatCQ&kes a homo location attractive, Park Hill, The Suburb Beautiful,pr«eents a combination of city and country advantages that cannot ba?urpBwed. On tbe very northerly edge of New York City, Juat beyond VanCortlandt Park, in the direct path of the citys greatest growth, it is reached\>y 3 rapid transit lines, 45 minutes from the Battery, and 30 minutes frontthe shopping districts. With the extension of the Subway op Broadn-ay and the etectrlficationof the Putnam Division of the New York Central, Park Hill will enjoy the•cheapest and best transportation service of any suburb around New York,free from all Annoyance of fogs, ferries, bridges, transfers, tunnels, etc. You could want noi)etter, more attractive, more convenient locat
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Keywords: ., bookcentury1900, bookdecade1910, bookidcu3192401394, bookyear1915
