Canadian grocer April-June 1918 . somewhere,and that will be at the place that seemsto be expecting the stop and is readyto make the stop pleasant. Many a time there is heard the word,Dont stop there, there is a nice lookingtore a few miles further on. Tradelost, Mr. Merchant, found trade at so much to be added to the verybest results that it impossible to getfrom your regular customers. The merchant whose store is on oneof the travelled highways, and there aremany of these all over the country,would do well to make some effort toencourage this trade. Of course it is not possible to
Canadian grocer April-June 1918 . somewhere,and that will be at the place that seemsto be expecting the stop and is readyto make the stop pleasant. Many a time there is heard the word,Dont stop there, there is a nice lookingtore a few miles further on. Tradelost, Mr. Merchant, found trade at so much to be added to the verybest results that it impossible to getfrom your regular customers. The merchant whose store is on oneof the travelled highways, and there aremany of these all over the country,would do well to make some effort toencourage this trade. Of course it is not possible to sell theregular good old standard bills of goodsto these people, but it is possible to sellthem lines where there .is a nice com-fortable little profit, grape juices andother soft drinks, for instance, olives andfancy biscuits and fruit and you have some of the most pro-fitable lines in the giocers stock, andno one can say that they could not be-old to the passing automobilist. You cant of course get anything with-. out devoting a little attention and careto the getting, and first and foremostyouve got to let the passerby know thatyou have the goods. How the Gasoline Pump Helps How can it be done? Well, somemerchants have installed a gasoline tankas a method of attracting automobilistsattention and encouraging a stop, someof them are fortunate in being locatednear one and have all the advantageto be derived therefrom. T. B. Cramp, ofOrillia, Ont., has found this simple factto be one of the most effective meansof encouraging business. The car isstopped for gas, and the inmates have achance to look around and to developwants, and Mr. Crisp plays his windowsfor all they are worth in encouragingthese wants. In this case it is not a passing tradethat is catered to but a trade that drive in to town with certain needs in theirmind and are caught by the pull of thesesuggestions, and that the pull is a realthing is evidenced by the fact that thisstore is at the far end of
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