. Florists' review [microform]. Floriculture. 68 The Florists^ Review SBITBilBKH 14. 1922. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST ON MOTOR ROW. At tliis time of year the motor car iomj)iinios are jiuttin^ on their fall eain- paigu to Bell closed cars for the winter season. Jfow important is this campaign may be indicated by the statement that at loatit twenty-five per cent of the auto- mobiles now sold are closed cars, whereas about two years ago the iiroportion was only te)i per cent. One of the most im- portant parts of the campaign is making attractive to prospect
. Florists' review [microform]. Floriculture. 68 The Florists^ Review SBITBilBKH 14. 1922. THE RETAIL STORE A PAGE OF HINTS AND HELPS FOR THE RETAIL FLORIST ON MOTOR ROW. At tliis time of year the motor car iomj)iinios are jiuttin^ on their fall eain- paigu to Bell closed cars for the winter season. Jfow important is this campaign may be indicated by the statement that at loatit twenty-five per cent of the auto- mobiles now sold are closed cars, whereas about two years ago the iiroportion was only te)i per cent. One of the most im- portant parts of the campaign is making attractive to prospective buyers the auto- mobile salesrooms on motor row. Nearly every buyer of an automobile makes at least one visit, and usually a number of visits, to the salesroom before he buys his car. Not uncommonly lie takes the wife along. For this reason automobile deal- ers provide luxurious quarters, with fur- niture, for customers' comfort, of im- ])Osing and expensive styles. It is not liard for the florist to convince the motor lants to make his salesroom still more attractive to (hose who visit it. In every large city one or more florists have several motor car deal- ers who are regular oistomers. Yet there are many automobile salesrooms still un- decorated save by an artificial pahn or two. Here is a chance for the florists to add a little business. To show the motor car dealer liow Ids salesroom should look, on this jiage is a view of the establishment of the lieacon Motor Co., Boston, Mass., ai;eiit for the Peerless car. For the opening of tho antunm season this salesroom was made attractive to the thousands of visitors wlio came there, by means of baskets of :;ladi(di and other seasonable flowers, as Will as a few jjalms. The otlicials of the Ueacon Motor (U>. believe that such decorations enhance the appearance of their cars and add to the success of their salesmen in inducing visitors to buy. The decorations for the Tieacon Motor Co. were provided by I'enn the Florist. HOW
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
