. Cranberries; : the national cranberry magazine. Cranberries. TOTAL MARKETING Continued from Page 11 Advertising weight ha<^ in- creased during the last three years with increasingly more emphasis on nighttime televi- sion to reach the full family unit; this action was taken based on the findings of succes- sive research flights conducted yearly since 1963 for cranberry juice cocktail. Each of these research flights, incidentally, was conducted with a national probability sam. pie. Thus, the data obtained each successive year, from 1962 through 1965, are comparable. To he concluded next mo
. Cranberries; : the national cranberry magazine. Cranberries. TOTAL MARKETING Continued from Page 11 Advertising weight ha<^ in- creased during the last three years with increasingly more emphasis on nighttime televi- sion to reach the full family unit; this action was taken based on the findings of succes- sive research flights conducted yearly since 1963 for cranberry juice cocktail. Each of these research flights, incidentally, was conducted with a national probability sam. pie. Thus, the data obtained each successive year, from 1962 through 1965, are comparable. To he concluded next month i GASOLINE I MOTOR OILS STODDARD SOLVENT (Available Year Round) WATER WHITE KEROSENE DIESEL FUELS FUEL OIL 866-4545. Central Heating CARVER, MASS. Thunder Lake rTomahawk (Wis.) Cranberry Company expects to tile about six acres this spring. The beds are 100 ft. wide and about 1,4(M) ft. long and will have tile down the center and along botli sides. The method may eliminate the ditches, as all the marsli there is under sprinkler and tile will do the job. As far as the drain- age is concerned, there is little use for the ditches to carry flooding water. Thunder Lake will increase the number of varieties it has commercially to about 45 this spring and we will try to .see how some of these new var- ieties work out, as well as .some of the older ones. Right now, it appears that Pilgrims and Stevens are the best possibilities in Wisconsin. Another reason for interest in having so many varieties is that some of the Wisconsin growers may want to try some Continued on Page 15 NOW IS THE TIME TO FIRM UP YOUR RCA LINE OF CREDIT A visit to your PCA OFFICE may well be the most profitable move you make all year!. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Portland, CT [etc. ] : Taylor Pub. Co. [etc. ]
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