. Florists' review [microform]. Floriculture. AcouBT 25, 1921 The Florists^ Review 23 gUjia2JliLMilimMi«MI*i^tIM^iLMtI^ K!M mMUMJW3& a HOW SHOWS SELL FLOWERS wiysritysvirirsvir«vir«vir«vir«virr«>rtri«\irr*>ii(i»Yirrt»^ir/^^^^ FLOWER SHOWS AID PUBLICITY. Demonstrated Advertising Value. Is the flower show worth while as an aid to getting our goods before the pub- lic? Most unquestionably, yes I Every industry recognizes this and promotes its own exhibitions, the automobile shows, the chemical shows and many other industries' exhibitions being ex- amples to this effect. The New York flo
. Florists' review [microform]. Floriculture. AcouBT 25, 1921 The Florists^ Review 23 gUjia2JliLMilimMi«MI*i^tIM^iLMtI^ K!M mMUMJW3& a HOW SHOWS SELL FLOWERS wiysritysvirirsvir«vir«vir«vir«virr«>rtri«\irr*>ii(i»Yirrt»^ir/^^^^ FLOWER SHOWS AID PUBLICITY. Demonstrated Advertising Value. Is the flower show worth while as an aid to getting our goods before the pub- lic? Most unquestionably, yes I Every industry recognizes this and promotes its own exhibitions, the automobile shows, the chemical shows and many other industries' exhibitions being ex- amples to this effect. The New York flower show, with which I have been more particularly connected the last six years, has been a wonderful assistance to business in our section in the flower, seed and plant lines. The grower senses the value of its possibilities; the nurserymen and seedsmen are fully alive to the splendid business it creates; the only man who does not seem able to grasp J;he signifi- cance of a flower show is-' the retail florist. The number of retail florists who interest themselves in the show, in comparison with the number engaged in the business, is pitifully small. I am hoping the retail end of the profession will make a different showing at the fifth national flower show, which will be held at Cleveland next spring. The retail merchant is the man first bene- fited by the increased demand for flow- ers. He should reciprocate by showing the public the most artistic use of flowers. New York Gives Example. If you could have witnessed, as I have, the crowd of onlookers at the tables when the exhibitors are staging their decorations, for instance, you would see ^hy the retail merchant should be onte of the principal factors at the The public is interested, vitally so, and it is up to the retail men to encourage that interest. One of the main features of the last New York show was the garden class, staged by the garden clubs of the coun- try. This drew commuters by the hun- dreds, w
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
