. Bell telephone magazine . ger, Western Area, Bell of Pennsylvania If we can convince our customers that their satisfactionwith service is contingent upon our realization of a fairreturn, we can relieve some of the pressure on the are obvious problems, here and elsewhere. You haveto have adequate rate increases to sustain the proper levelof service performance and to maintain sufficient earningsthat will attract the enormous amounts of capital , you have to do everything that is possibleinternally, too—holding down expenses, pursuing everyprudent business pr
. Bell telephone magazine . ger, Western Area, Bell of Pennsylvania If we can convince our customers that their satisfactionwith service is contingent upon our realization of a fairreturn, we can relieve some of the pressure on the are obvious problems, here and elsewhere. You haveto have adequate rate increases to sustain the proper levelof service performance and to maintain sufficient earningsthat will attract the enormous amounts of capital , you have to do everything that is possibleinternally, too—holding down expenses, pursuing everyprudent business practice, and so on. Overall, Im confident about the future. It may requirechanges in this business, but I think it cant be anythingbut bright. Look at our organization—research anddevelopment, manufacturing and operations—all workingtogether. With that kind of structure, all you need are good,capable people to run it, and I see that in abundancein this business. A. MAX WALKER Vice President and Treasurer, Southern Hell. Dwyer lllllllt
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