. Florists' review [microform]. Floriculture. April 27, 1922 The Florists' Review 87. Planting Bulbs at Setfers Brothers' Bulb Nurseries For Prices, Quality and Service TRADE WITH SEGERS BROS, Ltd. Bulb Growers and Exporters 1165 Broadway, NEW YORK CITY USSE, HOLLAND MICHELL'S FLOWER SEEDS CINERARIA Pkt! Pkt. Grandiflora Prize, dwarf $ $ Grandiflora Prize, iiied. tall 60 PRIMULA CHINENSIS Alba macnifica 60 Chiswick Red 60 Duchess 60 Holbom Blue «) Kermesina splendens 60 Rosy Mom 60 Prize Mixture 60 PRIMULA OBCONICA GIGANTEA Tr. Pkt. 3^, Oz. Ulaci
. Florists' review [microform]. Floriculture. April 27, 1922 The Florists' Review 87. Planting Bulbs at Setfers Brothers' Bulb Nurseries For Prices, Quality and Service TRADE WITH SEGERS BROS, Ltd. Bulb Growers and Exporters 1165 Broadway, NEW YORK CITY USSE, HOLLAND MICHELL'S FLOWER SEEDS CINERARIA Pkt! Pkt. Grandiflora Prize, dwarf $ $ Grandiflora Prize, iiied. tall 60 PRIMULA CHINENSIS Alba macnifica 60 Chiswick Red 60 Duchess 60 Holbom Blue «) Kermesina splendens 60 Rosy Mom 60 Prize Mixture 60 PRIMULA OBCONICA GIGANTEA Tr. Pkt. 3^, Oz. Ulacina. white $ $ Kermesina, crimson 50 Rosea, pink 50 Alba, white 50 Hybrida Mixed 50 PRIMULA OBCONICA GIGANTEA Monster Strain Extra large flowering Tr. I'kt. Apple Blossom, soft pink $ Kermesina, de-.'p crimson Plathii, deep rose Rosea, pink 100 NICBELL'S SEED HOUSE S18-S16 Market St., PHILA. DANISH SEED IMPORT Import of all kinds of Seeds direct from seed growers In Denmark. Please send for price list. CHR. 2l«7»liSi Minneapolis. Minn. every conceivable sliade in the Gladiolus Kingdom.' "These advertisements measure about fi\e inches by two columns; they illus- trate the flowers, and are surrounded by a heavy border. But they make no mention of a catalogue, although they arc designed to secure names for catii- logue distribution for the Stumpp & Walter Co., New York. Making Bulb the Leader. " '.About five years ago,' exiilaiiicd William A. Sperling, secretary of tlio fomjiany, 'we determined to reduce our i-atalogue waste by getting people in- terested first in some item of our mer- I'handise. We knew that thousands of copies of our ])rinted material were un- Jiroductive because they were being mailed to the merely curious, who an- swered the advertisements that urged them to send for free literature. " 'We concluded that if we could build up a mailing list of jnircliasers VAN ZONNEVELD BROS. & P
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
