. Florists' review [microform]. Floriculture. FLORIST. #^.<<^.<»=^.<»^.'»^<»^<<^.<%fe»>'fe»>'fe^'vd»>'^-*>'fer»>'fef»>'fer»>' |-fef»>f ART IN DESIGN WOBK. Does Art Add to Profits? The recent criticisms of design photo- graphs, published in the Betail depart- ment of The Review, were the subject of discussion a short time ago in a store where a good deal of design work is carried out, and it appeared to be the general opinion that art was not looked for or needed, but that a showy design, with lots of good stock, was the one to catch the eye of th
. Florists' review [microform]. Floriculture. FLORIST. #^.<<^.<»=^.<»^.'»^<»^<<^.<%fe»>'fe»>'fe^'vd»>'^-*>'fer»>'fef»>'fer»>' |-fef»>f ART IN DESIGN WOBK. Does Art Add to Profits? The recent criticisms of design photo- graphs, published in the Betail depart- ment of The Review, were the subject of discussion a short time ago in a store where a good deal of design work is carried out, and it appeared to be the general opinion that art was not looked for or needed, but that a showy design, with lots of good stock, was the one to catch the eye of the public. " It's the dollars we 're after,'' said a successful retailer, *' not highbrow ; Art as an Aid to Economy. Tt is true that we are after the dol- lars, but it is also true that in many cases a design made from a few flowers, and therefore more profitable to the re- tailer than a heavy design in which more flowers are used, is the more artistic. Art has taken so many forms that the word is somewhat ambiguous. To be successful, a design must be pleasing to the eye of a person of artistic tastes. And flowers fall so naturally into pleas- ing poses, so to speak, that there is no need to strive after artistic effects. The more simple and natural any floral arrangement is, the more pleasing it is; and, incidentally, the fewer flowers used, the morq profit made. Flowers in Unnatural Positions. T always dislike to see flowers used in unnatural positions. A good idea of what I mean may be obtained now in almost any flower store. Gladiolus America is one of the most commonly used flowers at this season. There is nothing finer for the base, say, of a standing or pedestal wreath, when the spikes of flowers stand out naturally as they grow, each showing its flowers to the best advantage. But too often we see the same flower spikes short- ened, the unopened buds on the top removed and the spikes stuck in at any old angle all around a wreath, in a pillow (s
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Keywords: ., bookcontributorunive, bookleafnumber415, booksubjectfloriculture
