. Florists' review [microform]. Floriculture. A BECOBD-BBEAEING BUSINESS. Some of Its Lessons. The Thanksgiving business in 1912 gave a tremendous stimulus to prepara- tions for the Christmas trade. The Thanksgiving demand was so gratify- ingly ahead of previous years that it afforded every encouragement to be- lieve that Christmas also would break all previous records. There never has been any difficulty in selling all the ?stock of certain kinds which was avail- able at Christmas, and this year extra •efforts were made in all directions to add to the supply of the articles recog- nized as re
. Florists' review [microform]. Floriculture. A BECOBD-BBEAEING BUSINESS. Some of Its Lessons. The Thanksgiving business in 1912 gave a tremendous stimulus to prepara- tions for the Christmas trade. The Thanksgiving demand was so gratify- ingly ahead of previous years that it afforded every encouragement to be- lieve that Christmas also would break all previous records. There never has been any difficulty in selling all the ?stock of certain kinds which was avail- able at Christmas, and this year extra •efforts were made in all directions to add to the supply of the articles recog- nized as ready sellers. The trade every- where was confident and never in the previous history of the flower business have florists offered such great quanti- ties of material to the buyers of Christ- mas gifts. In addition to preparing for a big business, the far-seeing members of the trade made special effort along the line of getting early orders. Christmas coming Wednesday this year left a short selling season. Ordinarily a holi- day business covers three days, but this year Sunday intervened. Some sought to handle their Christmas rush in the two days preceding the holiday, but the more far-seeing ones recognized the impossibility of handling so big a volume in so short a time and made special effort to get the buyers started in the week preceding Christmas. This was done by providing an early display, and the use of the local newspapers. Perpetuated Materials. One of the notable features of the Christmas business has been the enor- mous increase in the sale of prepared foliages. This material also assisted the retailers in lengthening the selling season. It was possible to make a big display of the articles made of per- petuated materials, for there was no danger of deterioration. In many cases quantities of baskets of ruscus and other similar stock which had been made up some days in advance of Christmas, with the idea of providing a bright display and having the articles ready wh
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