. Popular electricity magazine in plain English. so de- MOTION PICTURES 1153 lighted over the fact that he was dis-illusioned regarding the dancing girl,by whom he had been bewitched, thatshe forgave him for his neglect andfinally even consented to a renewal ofthe engagement between them. PICTURES IN THE AIR Three hundred men and 250 horseswere used in making the new Kalem twopart feature The Big Horn Massacre,one of the most realistic and spectacularof frontier stories ever produced. Romain Fielding, of the Lubin (Las Vegas, New Mexico) studio, is making afive reel dramatic picture which deal
. Popular electricity magazine in plain English. so de- MOTION PICTURES 1153 lighted over the fact that he was dis-illusioned regarding the dancing girl,by whom he had been bewitched, thatshe forgave him for his neglect andfinally even consented to a renewal ofthe engagement between them. PICTURES IN THE AIR Three hundred men and 250 horseswere used in making the new Kalem twopart feature The Big Horn Massacre,one of the most realistic and spectacularof frontier stories ever produced. Romain Fielding, of the Lubin (Las Vegas, New Mexico) studio, is making afive reel dramatic picture which dealswith imaginary conditions in 1950. Athrilling fight in the air is an importantscene of the spectacle. Three aviatorswith their dirigibles, biplanes and mono-planes were engaged and Fielding him-self participated in the mid-air 2,000 supers were employedfor some of the scenes among whommight have been found every memberof the Elks Lodge of Las Vegas, whoturned all their earnings into a fundfor the erection of a new B. P. O. B. MOTION PICTURES IN ADVERTISING Mr. DanaH. Howard,advertisingmanager o fthe Common-wealth EdisonCompany o fChicago, re-cently gave amost interest-ing talk onthe subject ofadvertising tothe studentsof the Central Station Institute of thatcity. In discussing his subject, ■ whichrelated principally to effective methodsof advertising at the command of,anyelectric light and power company, hegave definite emphasis to the value ofmotion pictures as one of the resultfulmethods to be employed in securingpublicity, not at the expense of thepeople, but in reality to their advantagein an educational way. A paragraph ortwo from his paper will illustrate thepoint: The Commonwealth Edison Com-pany was probably the first in theelectrical line to adopt motion pictures inits advertising. This is one of the latestforms of publicity and is now being-adopted by many firms to show their various manufacturing processes. Mar-shall Field & Company show by thism
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectelectri, bookyear1912
