Exterior of Norms Coffee Shop Restaurant
Googie architecture was born of the post-WWII and was influenced by both car culture and the Space and Atomic Ages. Originating in Southern California during the late 1940’s, the types of buildings that were most frequently designed in a Googie style were motels, coffee houses and bowling alleys. Features of Googie include upswept roofs, curvaceous, geometric shapes, and bold use of glass, steel and neon. In the 1950’s in Southern California the transformation of Googie was first noticeable in the California Coffee Shop – 
a restaurant with dramatic roofs, hovering above the glass walls of the dining area. The NORMS on La Cienega, near Melrose, was opened in 1957 and is the oldest NORMS in operation. It is a classic example of the 1950’s Modern American Coffee Shop architecture and won the National Restaurant Association’s design award at that time. It was designed by Eldon Davis of Armet, Davis & Newlove Architects, Santa Monica, the firm that became the acknowledged master of the California coffee-shop style. NORMS Huntington Park on Slauson Ave., near Pacific, follows still operating today and is considered Googie architecture. NORMS highly recognized “Saw Tooth” Pennant Sign was designed for the 
La Cienega Restaurant on a napkin by Norm Roybark and Eldon Davis. The pennant NORMS sign appears in 12 of out 17 restaurants and it is considered to be”Googie” in style. In 2003 NORMS stayed true to our Googie heritage with the relighting of our historic signs. In May of 2003 we held a symbolic Torch Run by the Special Olympic Athletes and Law Enforcement Agencies with a ceremonial re-lighting of the historic NORMS signs. Coordinating La Cienega, Westwood and Santa Monica Special Olympic athletes ran down La Cienega, Pico and Lincoln Boulevards, guided by law enforcement officials with the passing of the torch ending at each location with the relighting of the “Saw Tooth” pennant, and heralding the start of the 2003 Summer Games. In October
Size: 3514px × 2595px
Location: Los Angeles, CA USA on La Cienega Blvd
Photo credit: © michael going / Alamy / Afripics
License: Licensed
Model Released: No
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